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Seismic Content

Score8.5 out of 10

133 Reviews and Ratings

What is Seismic Content?

Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally, the vendor says powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be adjusted. This according to the vendor, results in global enterprises including IBM, American Express, PayPal, and Quest Diagnostics achieving better win rates, larger deals, and higher customer retention.

Seismic is headquartered in San Diego with additional offices in North America, Europe, and Australia.

Media

Seismic's interface can be customized for every sales team.
Content can be organized and displayed in a host of ways, such as Most Popular, Favorites, or divided by content type or opportunity stage.
Seismic's LiveDocs Technology facilitates personalization at scale and has been shown to save clients upwards of 98 percent in time spent creating content.
WorkSpace, Seismic's virtual forum for sales, allows sales teams to come together and perfect content for those most important meetings.
Real-time analytics allow sales reps to see which pieces of content have been engaged with by which prospects and for how long.

1 / 5

Me and Seismics journey.

Use Cases and Deployment Scope

This is a valid method for our company to share information, and we also utilize it for DSRs to send to customers. This is like a cloud-based PowerPoint. It is easy to use once you become familiar with it. It is a great tool overall. However, I do see there being improvements. Easy to navigate as well.

Pros

  • Showcase Information.
  • Share to Customers and Colleagues.
  • Easy to Navigate.

Cons

  • A like button for content.
  • Make it easier to search for things.
  • Easier to import stuff from PC.

Return on Investment

  • 4% Shipping Increase on customer who opened my DSRs.

Usability

Implementation failed, Seismic refused any accommodation, charged 2 years of license fees to cancel

Use Cases and Deployment Scope

We wanted to use Seismic to solve our content management challenge and to automate proposal generation. It didn't work out. Our experience was the classic "over-promise during sales" and "under-deliver on execution." Seismic turned out to be too complex and cumbersome for our team to implement effectively, and it became clear that the software would not actually help solve our content management problem. We had to scrap the implementation after a year. We had been forced to sign a 3-year contract upfront (bad sign!!), and then Seismic refused any accommodation and didn't take any responsibility for the failure. They charged us 2 years of license fees to cancel the 3-year contract. This was especially offensive after they had billed us every hour of support time for the implementation on top of the license fees. This was a major lesson learned - don't ever pay in full upfront and don't work with companies who use glitzy, high-pressure sales approaches.

Pros

  • Seismic sales team sold the product well
  • Implementation team did not execute
  • Product was too complex for our team

Cons

  • Improve implementation process
  • Care about the client's outcome instead of charging for every hour
  • Don't refuse all accommodation when problems are raised

Return on Investment

  • We lost a year of implementation time
  • We still don't have a content management solution
  • We had to pay 2 years of license fees for nothing

Usability

Other Software Used

Atlassian Jira, Fishbowl Inventory, Microsoft SharePoint

Seismic is a game changer when it comes to your content

Use Cases and Deployment Scope

We use Seismic as our knowledge repository for our rev org team and partners. Seismic allows us to create pages to house similar content on, share content externally with customers and get detailed analytics on how our content is being used. Without Seismic we would have outdated content and not be able to easily find content when you need it.

Pros

  • Managing content
  • Sharing content with customers
  • Customizing content

Cons

  • Google integration
  • Digital sales room customization
  • Archiving content

Return on Investment

  • Better asset management
  • Better engagement with customers
  • More closed won deals

Usability

Alternatives Considered

Highspot and Guru

Other Software Used

Asana, Google Drive, Apple Numbers, Apple Keynote

Seismic experience from an end user

Use Cases and Deployment Scope

Seismic is used as a document storage repository that can be accessed by individual contributors, customer service managers, business development managers, marketing teams, and revenue operations teams. As documents are accessed, they can be sent to customers and tracking is applied to see who looks at the document and for how long.

Pros

  • tracking metrics
  • data
  • layout

Cons

  • organization
  • user experience
  • finding documents
  • viewing documents

Return on Investment

  • expensive
  • decreased efficiency by 30%
  • shelfware

Usability

Alternatives Considered

Highspot

Other Software Used

Domo, Gong, Salesloft, WorkRamp, Klue, Lattice, Slack, Ramp, Notion

Seismic the Content Go to!

Use Cases and Deployment Scope

We use Seismic to generate information and the platform allows us to share that information to our clients in a way that is seamless. It's a very unified solution! It really helps members in my organization engage their customers and enables our teams to improve revenue growth with clients. The business problems addressed are lack of content which is alleviated with Seismic.

Pros

  • Sales Content Management
  • Buyer Engagement
  • Content Automation

Cons

  • Ease of Use and Dashboard
  • Upload Process and be Easier and Seamless
  • Better Background Information on certain Documents

Return on Investment

  • Positive ROI and helping to increase sales
  • Content sharing between customers and internal
  • Meetings generation and having slides

Alternatives Considered

HubSpot CRM

Other Software Used

InsideSales.com / XANT PowerDialer for Salesforce (discontinued), HubSpot CRM, Allego Sales Enablement Platform