TrustRadius Insights for Searchmetrics Suite are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Comprehensive and Powerful SEO Tool: Users have found Searchmetrics to be a comprehensive and powerful SEO tool that covers all aspects of SEO, including keyword research, competitor analysis, and content optimization. Many reviewers appreciate the wide range of features offered by Searchmetrics, such as rank tracking, SEO audits, and backlink monitoring.
Simplicity and Ease of Use: The simplicity and ease of use of the platform are highly appreciated by users. Reviewers find it easy to navigate through the interface and perform various analyses without relying heavily on external tools. This user-friendly experience saves time for users.
Helpful Customer Service: Users have praised the helpfulness of the customer service provided by Searchmetrics. Reviewers mention that they receive prompt assistance whenever they encounter any issues or have questions about using the tool. The responsive customer support adds value to their overall experience with Searchmetrics.
Searchmetrics Suite is used for SEO and online marketing optimization of our websites. With the main focus on the content, ranking tracking and finding of keywords. Another great aspect is the research section. Here you can find out what your competitors are doing and how you could change your website to be equal or better than this.
Pros
Content optimization, give one or more keywords to Searchmetrics and the webpage you want to rank for those keywords. Searchmetrics will check your page and compare it with other web pages that rank for your given keywords.
Competitor research, find out what keywords your competitors are ranking for.
Keyword research, what keywords are you using and which keywords could be new opportunities for your project.
Cons
Research into specific languages when working with multilingual countries
More keyword data in smaller countries
Likelihood to Recommend
Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
We mainly use the Searchmetrics Suite to monitor our natural search ranking trends as well as the market demand for our top search terms. We also use Searchmetrics to monitor our competitors and their ranking trends in both the paid search and organic search channels. Searchmetrics also helps us to see how our various content pages rank.
Pros
Large database of companies and search terms to compare with our site.
In the research section, we are able to do research on an unlimited number of sites/keywords
Paid and Organic search research all in one place to make research and performance comparisons a lot easier
Cons
A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions.
Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract...
Adding mobile tracking requires a new contract and is an additional add-on
Likelihood to Recommend
Be sure to review the contract and if possible, remove the auto-renew wording. Searchmetrics is a great tool for research and historical tracking, but if you are going to be sending out a lot of reports, make sure you have enough reporting "credits" for your expected use. Also, there are limits in the number of competitor sites and keywords you can store historical trend data for.