Improving e-commerce with Salsify
Use Cases and Deployment Scope
I assist in synchronizing assets from DAM to Salsify through API connectors, allowing assets such as images, catalogs, spec sheets, brochures, videos instruction sheets and others to show up in different platforms and e-commerce sites. I could either tag the assets from a different asset management system, or link the URL within Salsify irnupload directly to Salsify. Doing so allows uniformity of assets across different channels as well.
Pros
- Integration of assets across channels
- Application of analytics to see which products are most viewed
- Manual override in case API connectors faces an issue
Cons
- API connectors sometimes fails, and in my experience usually takes a while for assets to be uploaded/updated
Most Important Features
- Linking of assets to commerce pages
- Know which products and assets users find most valuable based on their views/sessions
Return on Investment
- Users are able to view updated assets
Alternatives Considered
PathFactory and CoreMedia
Other Software Used
PathFactory, CoreMedia, Adobe Acrobat

