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Salesforce Marketing Cloud

Score8.1 out of 10

1,398 Reviews and Ratings

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What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Categories & Use Cases

Media

Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.
Pardot Email Analytics - The reach and impact of email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.
Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.
Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

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Key Features

Learn about the best (and worst!) features Salesforce Marketing Cloud has to offer, as determined by TrustRadius' reviewers.
Based on 1,398 ratings of Salesforce Marketing Cloud's features
View all features

Top Performing Features

  • Automated sales alerts and tasks

    The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

    Category average: 7.8

  • Integration with Microsoft Dynamics CRM

    The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.6

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.5

Areas for Improvement

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8

  • API

    An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

    Category average: 8.1

  • Third-party software integrations

    Integration functionality with third-party or in-house systems.

    Category average: 7.9

Reviews

What users are saying about Salesforce Marketing Cloud.
View all reviews

Salesforce Marketing Cloud Review

Incentivized
Nalini Krishnan
Head competency in Information Technology at TCS (10,001+ employees employees)

Use Cases and Deployment Scope

For campaigns, Leads, GTM, and ofcourse for the end to end sales a service user journey as well. Lot of data insights on customer context etc.

Pros

  • Campauhns
  • Emsils
  • Upselling products

Cons

  • More out of the box features

Return on Investment

  • High lead engagement

Salesforce Marketing Cloud is great

Incentivized
Verified User
Director in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

Lead qualification

lead nurturing

lead scoring

lead generation

lead capture

data management

Pros

  • Lead scoring
  • Tracking
  • Lead capture

Cons

  • Being able to view prospects engagement activity in Salesforce
  • Email verification
  • Phone verification

Return on Investment

  • N/a
  • N/a
  • N/a

Alternatives Considered

Optimizely Personalization and HubSpot Marketing Hub

Other Software Used

6sense, LeanData, ZoomInfo Sales

Salesforce Marketing Cloud Review

Incentivized
Verified User
Professional in Information Technology (10,001+ employees employees)

Use Cases and Deployment Scope

Salesforce Marketing Cloud is used primarily for outbound communication. It helps with large volumes of messages to be sent to consumers.

Pros

  • Send emails
  • Journey creation

Cons

  • At times it can be challenging to deliver large volumes of files

Return on Investment

  • Deliver large volumes of messages

Alternatives Considered

Adobe Journey Optimizer

Other Software Used

MuleSoft Anypoint Platform

Its a great tool that helps power insights into your business to help you reflect on if your activities are driving acceptable ROI.

Incentivized
Verified User
Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use it for lead routing, and then the management of those leads to drive sales in the other platforms. We have set up some campaigns to be able to tie this together with a mix of digital campaigns and in-person ones like events so that we can track the ROI on the activity.

Pros

  • Data management and structure.
  • Reporting of data logged.
  • Automations of reports.

Cons

  • Customisation without the need for admins.
  • Clean up of the filtering process in reports.
  • Make automations easier to manage.

Return on Investment

  • It has helped highlight what doesn't work; we have long-term campaigns, so it's hard to track otherwise.
  • We have been able to see spend vs ROI at a glance, its just takes some setup.
  • Its made it easier to direct people to one location for data and not multiple.

Alternatives Considered

HubSpot Marketing Hub

Other Software Used

HubSpot Marketing Hub, Airtable, Microsoft SharePoint

My review of Pardot

Incentivized
Robert NagelmakerView profile
Marketing Automation Specialist in Information Technology at Wolters Kluwer (10,001+ employees employees)

Use Cases and Deployment Scope

It is being used by a division, which contains several business units. It addresses the business problems that were presented by having decentralized and different marketing automation systems from business unit to business unit. By selecting a tool like Pardot which can cover the needs of the entire division and the individual business unit, a need can be met for centralization and sharing of best practices and general knowledge in regards to marketing and marketing automation.

Pros

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.

Cons

  • I would wish for them to improve the email editing, they have a very protected feature which makes editing sometimes harder to use than other tools. This is safe on one hand, but on the other hand its sometimes harder to use.
  • I would wish for them to improve the ease of use when it comes to user management and what roles in this can and can not do in the sense of their rights.
  • I would wish for them to improve the landing pages, they are not as advanced with their landing page coding and css as other marketing automation tools.

Return on Investment

  • It is not known yet.
  • It is not known yet.
  • It is not known yet.

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud) and Salesforce Sales Cloud

Other Software Used

Oracle Marketing, HubSpot Marketing Hub, Salesforce Sales Cloud

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