Salesforce Marketing Cloud Engagement, dup

Salesforce Marketing Cloud Engagement automates customer experiences by creating smart cross-channel experiences, optimizing channel selection, and personalizing each moment. Engages customers in conversational messaging at scale, and create connected moments that are relevant to each customer. Its embedded AI and analytics locate the perfect send time, send frequency, and content for each audience member.

Features include

• Used to create customer journeys.
• Automate email campaigns that integrate transactional and promotional messages
  
• Mobile messaging - Sends relevant content on the customer’s preferred channel and device.
• Activates first-party data to suppress current customers and personalize advertising across channels.
  
• Connects marketing, commerce, and service interactions all on one messaging platform with Whatsapp to address every customer’s unique needs.
  
• Offers a single view of campaign performance with pre-built dashboards to optimize journey.