TrustRadius: an HG Insights company

Salesforce Data Cloud For Marketing, on Marketing Cloud

Get a Demo

What is Salesforce Data Cloud For Marketing, on Marketing Cloud?

Salesforce Data Cloud For Marketing (formerly Audience Studio, Salesforce DMP, and earlier Krux DMP) is designed to help users gain insights by unifying and capturing data to strengthen customer relationships across every touchpoint with a data management platform.

The technology is based on the former Krux DMP acquired by Salesforce in 2016.

Categories & Use Cases

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Top Rated
2024
Top Rated 2024
Top Rated
2023
Top Rated 2023
Best Of Feature Set Summer
2022
Best Of Feature Set Summer 2022
Best Of Relationship Summer
2022
Best Of Relationship Summer 2022
Top Rated
2022
Top Rated 2022

Technical Details

Technical Details
Mobile ApplicationNo

FAQs

What is Salesforce Data Cloud For Marketing, on Marketing Cloud?
Salesforce Data Cloud For Marketing (formerly Audience Studio, Salesforce DMP, and earlier Krux DMP) is designed to help users gain insights by unifying and capturing data to strengthen customer relationships across every touchpoint with a data management platform. The technology is based on the former Krux DMP acquired by Salesforce in 2016.