SalesChoice IPS

The SalesChoice Intent to Purchase Score (IPS) tracks over 2,500 granular B2B topics across a diverse set of user actions on-line. The resultant insights provide users with a holistic view of their potential buyer behavior across on-line behaviors that give an insight into the prospect’s position along the purchase process path. According to the vendor, this helps improve sales coverage and resource allocation by providing insights to focus on regions and cities that demonstrate relevance to products being sold by the organization. SalesChoice uses external market data insights to identify new sales prospects and uncover coverage opportunities (upsell/cross-sell).