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Roku OneView Professional, Scientific, and Technical Services Reviews & Insights

Score8 out of 10

6 Reviews and Ratings

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Community insights

TrustRadius Insights for Roku OneView are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

DataXu is a versatile programmatic advertising platform that has proven to be effective across various use cases. Users have reported higher success rates in targeting confined geos, events, and political offices, making DataXu an excellent choice for localized campaigns. The platform streamlines display channel management by allowing users to upload creative content and choose granular targeting options, while its retargeting feature helps reach site visitors. With impressive impressions and cost-per-thousand CPM rates, DataXu is particularly useful for brand awareness campaigns in the automotive space.

One of the significant advantages of DataXu is its ability to deliver a positive return on investment ROI and lower cost per acquisition CPA for users. Additionally, the platform's comprehensive data and audience segments allow users to reach larger targeted audiences and improve overall brand awareness. DataXu's DSP offers an intuitive interface that enables users to manage all campaigns in one place seamlessly. However, it is worth noting that programmatic out-of-home OOH campaigns are not currently supported by DataXu.

Users appreciate the platform's bid price diagnostic reports and cruise control feature, which have helped achieve lower CPMs and provide valuable insights for campaign optimization. Another strength of DataXu lies in its extensive range of targeting options and products for programmatic advertising, making it a versatile tool for marketers. Customers have praised DataXu's customer success team for providing hands-on training and support throughout the campaign process. Overall, DataXu has proven to be a reliable partner in delivering improved campaign performance, better ROI, and more efficient media buying for a variety of industries and use cases.

Roku OneView Reviews

1 Review
Professional, Scientific, and Technical ServicesMarketing & Advertising1

Make an impression (or thousands) with DataXu.

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

As part of the creative services department, we use DataXu as an ad serving platform for our clients; it is one of a few different options that we utilize depending on the client's needs.

Pros

  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

Cons

  • Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
  • Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
  • Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.

Likelihood to Recommend

For Mobile campaigns, DataXu is great. Display campaigns and their set-up still need a few kinks worked out. It's not the most user-friendly platform out there.
VU
Verified User
Employee in Marketing (Marketing and Advertising company, 10,001+ employees)
Vetted Review
Roku OneView
1 year of experience