Roku OneView Reviews & Insights

Score8 out of 10

6 Reviews and Ratings

Community insights

TrustRadius Insights for Roku OneView are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

DataXu is a versatile programmatic advertising platform that has proven to be effective across various use cases. Users have reported higher success rates in targeting confined geos, events, and political offices, making DataXu an excellent choice for localized campaigns. The platform streamlines display channel management by allowing users to upload creative content and choose granular targeting options, while its retargeting feature helps reach site visitors. With impressive impressions and cost-per-thousand CPM rates, DataXu is particularly useful for brand awareness campaigns in the automotive space.

One of the significant advantages of DataXu is its ability to deliver a positive return on investment ROI and lower cost per acquisition CPA for users. Additionally, the platform's comprehensive data and audience segments allow users to reach larger targeted audiences and improve overall brand awareness. DataXu's DSP offers an intuitive interface that enables users to manage all campaigns in one place seamlessly. However, it is worth noting that programmatic out-of-home OOH campaigns are not currently supported by DataXu.

Users appreciate the platform's bid price diagnostic reports and cruise control feature, which have helped achieve lower CPMs and provide valuable insights for campaign optimization. Another strength of DataXu lies in its extensive range of targeting options and products for programmatic advertising, making it a versatile tool for marketers. Customers have praised DataXu's customer success team for providing hands-on training and support throughout the campaign process. Overall, DataXu has proven to be a reliable partner in delivering improved campaign performance, better ROI, and more efficient media buying for a variety of industries and use cases.

Roku OneView Reviews

2 Reviews

Seamless PPC Management Software

Rating: 8 out of 10

Incentivized

August 27, 2020

Use Cases and Deployment Scope

When I was at Haberfeld, I used Dataxu to track PPC campaigns across over 70 different financial services companies. It was used specifically within our digital marketing department which included myself and two others. We worked together to track budgets, KPI's, and campaigns across 6-8 week spans. We also worked together to get new campaigns up and launched every month. Dataxu made it easy to run multiple campaigns at once while also comparing the data across the board.

Pros

Integration across devices
Implementation
Reporting

Cons

Website blacklisting
Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.

Likelihood to Recommend

Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.

Sydney Lovegrove

Digital Media Assistant in Marketing at Haberfeld (51-200 employees)

Vetted Review

1 year of experience

View profile

Make an impression (or thousands) with DataXu.

Rating: 7 out of 10

May 16, 2014

Use Cases and Deployment Scope

As part of the creative services department, we use DataXu as an ad serving platform for our clients; it is one of a few different options that we utilize depending on the client's needs.

Pros

The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

Cons

Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.

Likelihood to Recommend

For Mobile campaigns, DataXu is great. Display campaigns and their set-up still need a few kinks worked out. It's not the most user-friendly platform out there.

Verified User

Employee in Marketing (10,001+ employees)

Vetted Review

1 year of experience