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ZoomInfo Operations

Score8.3 out of 10

214 Reviews and Ratings

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Categories & Use Cases

Top Performing Features

  • Data profiling

    Ability to find anomalies and hidden relationships between data elements

    Category average: 8.3

  • Match and merge

    Ability to identify potential matches and then merge

    Category average: 8.2

  • Data source connectivity

    Ease of connection to multiple data sources

    Category average: 8.3

Areas for Improvement

  • Data element standardization

    Parsing and standardization of data elements according to predefined rules

    Category average: 8.3

  • Address verification

    Data format checking and valid address checking

    Category average: 8.6

Simplify your basic data management tasks

Use Cases and Deployment Scope

Simplifies basic data management challenges. Allows us to create automated workflows for extensive deduplication and data normalization.

Pros

  • Deduplication
  • Web submission
  • Enrichment

Cons

  • User interface

Return on Investment

  • Still implementing, can't comment on results yet.

Usability

Other Software Used

HubSpot Marketing Hub, Outreach, LinkedIn Sales Navigator, Salesforce Sales Cloud

Great enrichment routing and segmentation capabilities

Use Cases and Deployment Scope

We are a big ZoomInfo shop: using Chorus AI, ZoomInfo premium enrich, and Ringlead.

ZoomInfo premium enrich helps us easily create contacts and accounts with accurate enrichment data. The chrome extension also makes bulk exporting from LinkedIn to Salesforce seamless.

We then use Ringlead to automate routing and deduplication of those contacts, accounts, and opportunities based on fairly complex round-robin logic.

Pros

  • Enrichment and deduplication
  • Automates contact and account routing using rules-based criteria
  • Account scoring and regional segmentation stamping

Cons

  • Ringlead could benefit from sticky match functionality (e.g. when the first contact comes in on an account, all subsequent contacts will be matched to the first owner, rather than round-robined). Our previous tool, Distrbution Engine, allowed for that.

Return on Investment

  • We don't use EverString

Usability

Alternatives Considered

Distribution Engine ( by NC Squared )

Other Software Used

Salesforce Service Cloud, Salesforce Sales Cloud

ZoomInfo Operations- Perfect Use Case Scenarios

Use Cases and Deployment Scope

We use ZoomInfo Operations to fully allow us to reach the correct people we need to speak with at other companies in any multiple forms of media. It is to keep us selling to the right people in the right way with exactly how they prefer to communicate in general.

Pros

  • Fills our CRM
  • Let's us now how they communicate
  • Gives some background

Cons

  • Sometimes the data is wrong or just outdated
  • Can be hard for new users to learn
  • You can tell when they became a public company, if you know what I mean

Return on Investment

  • By going with the mode of communication that ZoomInfo identified them using most, I certainly had more people pick up which lead to increased sales
  • Asking for someone by their first name instead of their job title got me past a LOT of gate keepers
  • Was able.to break into new territories and markets with the data from ZoomInfo

Usability

Alternatives Considered

Clay

Other Software Used

OneDrive

ZoomInfo Review.

Use Cases and Deployment Scope

We use ZoomInfo to gather more contacts and accounts into our CRM to ensure our sales and marketing teams can contact the correct people. This would be infinitely more challenging without Zoom's capability. My team also uses RingLead as a data loader, and it saves countless hours of manual work by allowing us to update and load data in bulk without human error. It's an invaluable tool in our organization.

Pros

  • Contact enrichment.
  • RingLead as a whole program is amazing!
  • Account location review.
  • Provider counts and specialty data.

Cons

  • RingLead—You have to be very careful about what you update, since it's a live update tool. It's still the best tool available, hands down. You just have to be careful.

Return on Investment

  • Not sure if we have EverString.

Usability

Other Software Used

ZoomInfo Operations, Definitive Healthcare, Salesloft, Salesforce CMS

Using and recommending it to evey organization

Use Cases and Deployment Scope

I use ZoomInfo Operations to find the right talent opertating in multiple countries across the globe, it helps me to get the details of the right person to connect with to start a new partnership in the ongoing process. Most of the time problems I have faced are not getting the correct information from other tools but ZoomInfo Operations gives me.

Pros

  • Getting the correct details of talent
  • Very easy to export the data in csv format
  • Shows the most accurate market insight across the globe

Cons

  • Let’s improve the UI a little bit
  • Add some more shortcuts for handy process across the tool
  • Sometimes the market insight data is incorrect
  • Should check the data on monthly basis to avoid errors

Return on Investment

  • It has increased candidates pipeline
  • It has reduced time to hire
  • It has improved ROI on recruiting efforts

Usability

Alternatives Considered

Bullhorn ATS & CRM, LinkedIn Recruiter, CareerBuilder Applicant Tracking and Dice TalentSearch

Other Software Used

LinkedIn Recruiter, Bullhorn ATS & CRM, CareerBuilder Talent Driver