ZoomInfo Operations- Perfect Use Case Scenarios
Use Cases and Deployment Scope
We use ZoomInfo Operations to fully allow us to reach the correct people we need to speak with at other companies in any multiple forms of media. It is to keep us selling to the right people in the right way with exactly how they prefer to communicate in general.
Pros
- Fills our CRM
- Let's us now how they communicate
- Gives some background
Cons
- Sometimes the data is wrong or just outdated
- Can be hard for new users to learn
- You can tell when they became a public company, if you know what I mean
Return on Investment
- By going with the mode of communication that ZoomInfo identified them using most, I certainly had more people pick up which lead to increased sales
- Asking for someone by their first name instead of their job title got me past a LOT of gate keepers
- Was able.to break into new territories and markets with the data from ZoomInfo
Usability
Alternatives Considered
Clay
Other Software Used
OneDrive