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ZoomInfo Operations

Score8.3 out of 10

214 Reviews and Ratings

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Categories & Use Cases

Top Performing Features

  • Data profiling

    Ability to find anomalies and hidden relationships between data elements

    Category average: 8.3

  • Match and merge

    Ability to identify potential matches and then merge

    Category average: 8.2

  • Data source connectivity

    Ease of connection to multiple data sources

    Category average: 8.3

Areas for Improvement

  • Data element standardization

    Parsing and standardization of data elements according to predefined rules

    Category average: 8.3

  • Address verification

    Data format checking and valid address checking

    Category average: 8.6

ZoomInfo Operations- Perfect Use Case Scenarios

Use Cases and Deployment Scope

We use ZoomInfo Operations to fully allow us to reach the correct people we need to speak with at other companies in any multiple forms of media. It is to keep us selling to the right people in the right way with exactly how they prefer to communicate in general.

Pros

  • Fills our CRM
  • Let's us now how they communicate
  • Gives some background

Cons

  • Sometimes the data is wrong or just outdated
  • Can be hard for new users to learn
  • You can tell when they became a public company, if you know what I mean

Return on Investment

  • By going with the mode of communication that ZoomInfo identified them using most, I certainly had more people pick up which lead to increased sales
  • Asking for someone by their first name instead of their job title got me past a LOT of gate keepers
  • Was able.to break into new territories and markets with the data from ZoomInfo

Usability

Alternatives Considered

Clay

Other Software Used

OneDrive

ZoomInfo Review.

Use Cases and Deployment Scope

We use ZoomInfo to gather more contacts and accounts into our CRM to ensure our sales and marketing teams can contact the correct people. This would be infinitely more challenging without Zoom's capability. My team also uses RingLead as a data loader, and it saves countless hours of manual work by allowing us to update and load data in bulk without human error. It's an invaluable tool in our organization.

Pros

  • Contact enrichment.
  • RingLead as a whole program is amazing!
  • Account location review.
  • Provider counts and specialty data.

Cons

  • RingLead—You have to be very careful about what you update, since it's a live update tool. It's still the best tool available, hands down. You just have to be careful.

Return on Investment

  • Not sure if we have EverString.

Usability

Other Software Used

ZoomInfo Operations, Definitive Healthcare, Salesloft, Salesforce CMS

Using and recommending it to evey organization

Use Cases and Deployment Scope

I use ZoomInfo Operations to find the right talent opertating in multiple countries across the globe, it helps me to get the details of the right person to connect with to start a new partnership in the ongoing process. Most of the time problems I have faced are not getting the correct information from other tools but ZoomInfo Operations gives me.

Pros

  • Getting the correct details of talent
  • Very easy to export the data in csv format
  • Shows the most accurate market insight across the globe

Cons

  • Let’s improve the UI a little bit
  • Add some more shortcuts for handy process across the tool
  • Sometimes the market insight data is incorrect
  • Should check the data on monthly basis to avoid errors

Return on Investment

  • It has increased candidates pipeline
  • It has reduced time to hire
  • It has improved ROI on recruiting efforts

Usability

Alternatives Considered

Bullhorn ATS & CRM, LinkedIn Recruiter, CareerBuilder Applicant Tracking and Dice TalentSearch

Other Software Used

LinkedIn Recruiter, Bullhorn ATS & CRM, CareerBuilder Talent Driver

Zoominfo Operations helped us decrease our sales cycle

Use Cases and Deployment Scope

We use ZoomInfo Operations to work closely with sales and marketing in identifying signals from clients and prospects, whether that be noting specific buyer intent and driving additional opportunities for our existing books of business. ZoomInfo notifies us of website visits which helps our sales teams tailor outreach to those accounts and filter out the unqualified leads. This helps us understand where we need to focus our sales and marketing efforts instead of blast messaging a list of prospects.

Pros

  • Website signals
  • Buyer intent
  • Streamlines outreach

Cons

  • Integration with third party tools
  • Lack of real time data

Return on Investment

  • Identify 30% more qualified leads
  • Uncover new target segments

Usability

Alternatives Considered

HubSpot CRM, RocketReach and Apollo.io

Other Software Used

Gong, Everstage, Allego Sales Enablement Platform

A reliable tool for operating my Sales outreaches

Use Cases and Deployment Scope

We use ZoomInfo Operations to track our buyer intent and then implement workflow automation on intent and website visitors and then automate some of our Outreach and Sales activities. The business problems that the product addresses is helping teams improve their productivity with AI and automation-embedded in their product. Scope is limited to marketing and sales.

Pros

  • Targeted intent
  • Easy to implement workflows
  • Automated outreach and tracking

Cons

  • Should be integrated with ZoomInfo Sales or ZoomInfo marketing (Some features)
  • Pricing options should be improved
  • Credits consumption charges may limit full usage.

Return on Investment

  • Better productivity
  • Improved Sales confidence on campaigns
  • Better campaign results in terms of prospect engagement

Usability

Alternatives Considered

Apollo.io and Cognism

Other Software Used

Canva, Apollo.io, Tracxn, Google Gemini, Clay