ZoomInfo Operations

Score8.4 out of 10

214 Reviews and Ratings

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Categories & Use Cases

Data profiling
Ability to find anomalies and hidden relationships between data elements
Category average: 8.3
Match and merge
Ability to identify potential matches and then merge
Category average: 8.2
Data source connectivity
Ease of connection to multiple data sources
Category average: 8.3

Data element standardization
Parsing and standardization of data elements according to predefined rules
Category average: 8.3
Address verification
Data format checking and valid address checking
Category average: 8.6

Pros

Contact data enrichment and deduplication capabilities.
Provides detailed business information, including revenue, employee count, and company hierarchy.
Improves data segmentation, enabling sales teams to focus on high-potential accounts and contacts.

Verified User

Manager in Sales (51-200 employees employees)

Use Cases and Deployment Scope

We use ZoomInfo Operations to fully allow us to reach the correct people we need to speak with at other companies in any multiple forms of media. It is to keep us selling to the right people in the right way with exactly how they prefer to communicate in general.

Pros

Fills our CRM
Let's us now how they communicate
Gives some background

Cons

Sometimes the data is wrong or just outdated
Can be hard for new users to learn
You can tell when they became a public company, if you know what I mean

Return on Investment

By going with the mode of communication that ZoomInfo identified them using most, I certainly had more people pick up which lead to increased sales
Asking for someone by their first name instead of their job title got me past a LOT of gate keepers
Was able.to break into new territories and markets with the data from ZoomInfo

Usability

Alternatives Considered

Clay

Other Software Used

OneDrive

Verified User

Manager in Human Resources (10,001+ employees employees)

Use Cases and Deployment Scope

I use ZoomInfo Operations to find the right talent opertating in multiple countries across the globe, it helps me to get the details of the right person to connect with to start a new partnership in the ongoing process. Most of the time problems I have faced are not getting the correct information from other tools but ZoomInfo Operations gives me.

Pros

Getting the correct details of talent
Very easy to export the data in csv format
Shows the most accurate market insight across the globe

Cons

Let’s improve the UI a little bit
Add some more shortcuts for handy process across the tool
Sometimes the market insight data is incorrect
Should check the data on monthly basis to avoid errors

Return on Investment

It has increased candidates pipeline
It has reduced time to hire
It has improved ROI on recruiting efforts

Usability

Alternatives Considered

Bullhorn ATS & CRM, LinkedIn Recruiter, CareerBuilder Applicant Tracking and Dice TalentSearch

Other Software Used

LinkedIn Recruiter, Bullhorn ATS & CRM, CareerBuilder Talent Driver

Verified User

Employee in Sales (11-50 employees employees)

Use Cases and Deployment Scope

We use ZoomInfo Operations to work closely with sales and marketing in identifying signals from clients and prospects, whether that be noting specific buyer intent and driving additional opportunities for our existing books of business. ZoomInfo notifies us of website visits which helps our sales teams tailor outreach to those accounts and filter out the unqualified leads. This helps us understand where we need to focus our sales and marketing efforts instead of blast messaging a list of prospects.

Pros

Website signals
Buyer intent
Streamlines outreach

Cons

Integration with third party tools
Lack of real time data

Return on Investment

Identify 30% more qualified leads
Uncover new target segments

Usability

Alternatives Considered

HubSpot CRM, RocketReach and Apollo.io

Other Software Used

Gong, Everstage, Allego Sales Enablement Platform

Verified User

Director in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

We use ZoomInfo Operations to track our buyer intent and then implement workflow automation on intent and website visitors and then automate some of our Outreach and Sales activities. The business problems that the product addresses is helping teams improve their productivity with AI and automation-embedded in their product. Scope is limited to marketing and sales.

Pros

Targeted intent
Easy to implement workflows
Automated outreach and tracking

Cons

Should be integrated with ZoomInfo Sales or ZoomInfo marketing (Some features)
Pricing options should be improved
Credits consumption charges may limit full usage.

Return on Investment

Better productivity
Improved Sales confidence on campaigns
Better campaign results in terms of prospect engagement

Usability

Alternatives Considered

Apollo.io and Cognism

Other Software Used

Canva, Apollo.io, Tracxn, Google Gemini, Clay

Iyer Amruthur View profile

National Sales Manager in Sales at Allen Lund Company (1001-5000 employees employees)

Use Cases and Deployment Scope

ZoomInfo Operations help considerably with integration of data, and taking what we have in our CRM to the next level. The data import/export tools they offer allow us to mesh or extrapolate from the data we've collected, which in database - lead generation is extremely valuable, as well as grading already qualified leads. We use both Operations and Sales, and they work together great! It addresses taking massive amounts of prospects in daily, allowing thousands of employees to find what they need faster.

Pros

Import/export of data.
Enriching and/or grading of data for release to sales and operations.
Automation of data, and data management.

Cons

Lower pricing tier, some other zoom products have freemium versions which would be nice
Faster import/export time for data, depending on the size of the data, it may take close to more than a few minutes.
Merging data does not always report 100% of data merged.

Return on Investment

The rate we close prospects run through Zoom products is up 10% on average
The time to close a prospect has been reduced by one calendar week (about 5%)
The time spent reviewing prospects has shrunk from 1-2 hours a week to 5-10 minutes which is HUGE.

Usability

Alternatives Considered

ZoomInfo Chat, ZoomInfo Sales and ZoomInfo Marketing

Other Software Used

Slack, ZoomInfo Sales, ZoomInfo Marketing

Cloudingo

LeanData

Openprise

ZoomInfo Operations

What is ZoomInfo Operations?

Categories & Use Cases