FOCUS by Reynolds and Reynolds

Score2.9 out of 10

3 Reviews and Ratings

What is FOCUS by Reynolds and Reynolds?

FOCUS is a customer relationship management (CRM) solution offered by Reynolds and Reynolds. According to the vendor, it aims to redefine how businesses manage customer relationships and sales processes. FOCUS is said to be suitable for businesses of all sizes, from small dealerships to large enterprises. It caters to a wide range of professions and industries, including automotive dealerships, sales teams, business development managers, and sales managers.

Categories & Use Cases

Customer Relationship Management (CRM)

Customizable reports
Users can create reports and dashboards unique to their needs.
Category average: 7.7
Reporting
Software provides a broad range of standard and the ability to build custom reports.
Category average: 7.5
Task management
This includes the ability to plan, track, collaborate and report on tasks.
Category average: 8.4

Marketing automation
The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.
Category average: 7.4
Compensation management
The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.
Category average: 8.6
Mobile access
Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.
Category average: 7.6

Mary Farris

Business Development Director in Customer Service at Casey Auto (501-1000 employees employees)

Use Cases and Deployment Scope

I train other employees and use Focus myself daily.
Focus is a CRM that retains all customer information.

Pros

Daily work plan
Detailed reports

Cons

Sometimes you cannot see the calls on the customer profile
In my opinion, it is not easy to use
I think the reporting can be overwhelming for some
From experience, the appointments do not show up in the daily work plan

Return on Investment

Slows people down trying to learn it
Every option in there costs more money so the executives do not want to pay for things such as click to call

Other Software Used

Conversica

FOCUS by Reynolds and Reynolds

What is FOCUS by Reynolds and Reynolds?

Categories & Use Cases