What is Omniconvert Reveal?
Reveal is a Customer Value Optimization Platform that helps merchants understand and predict their customers' behavior to improve what matters most: Customer Lifetime Value. The vendor states:
- It's designed to make complex data easy to understand & visualize, reveal insights and help merchants treat customer segments accordingly on every marketing channel.
- Reveal uses Advanced Buying Behavior Segmentation (RFM) by tagging and segmenting customers based on buying behavior and value, for merchants to treat them differently throughout their journey. It also tracks and rewards customers based on their lifetime spend.
- Merchants can identify their most valuable customers and convert the ones with high potential into their power customers.
- Reveal creates advanced and personalized email flows and campaigns through the integration with Klaviyo using customer segmentation. It uses existing customer data for marketing and retargeting to bring back newly acquired customers with High Order Value or attracts new audiences that are similar to the power customers.
- They can push pre-built audiences, create lookalikes to Facebook Ads, Google Ads, Instagram or email platforms automatically or export feeds to their marketing channels of choice.
- The platform also predicts when customers will buy next. Merchants can thus accelerate time to next purchase for new customers, stimulate repeat buying behavior and intervene in the customer journey to prevent churn.
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