TrustRadius: an HG Insights company

Resulticks Reviews & Insights

Score6.8 out of 10

2 Reviews and Ratings

Get a Demo

Community insights

TrustRadius Insights for Resulticks are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Valuable Platform for Business Promotion: Many users have found Resulticks to be a valuable platform for promoting their businesses and maximizing profit and sales. The integrated AI-backed platform offers campaign orchestrations and predictive analysis, making it highly convenient for collecting user insights and enhancing business capabilities.

Easy to Use: Resulticks is praised by reviewers for its ease of use. The intuitive user interface requires very little support from the team, allowing users to quickly set up campaigns and analyze results effortlessly. This simplicity makes it accessible to users of all skill levels.

Wide Range of Marketing Channels: Users appreciate that Resulticks provides a multidimensional campaign canvas with all the conventional B2B channels they need. This allows them to create effective social campaigns and combine them with SMS or email services to target a larger audience. With Resulticks, companies can engage their customers online through multiple marketing channels easily.

Resulticks Reviews

2 Reviews

MicroGraam

Rating: 7 out of 10

Use Cases and Deployment Scope

Resulticks is being used by our sales and marketing department for our marketing communication program catering to both our prospects and existing investor bases.

As a player in the micro-loan sector with a focus on rural empowerment, our challenge has been, first to create awareness amongst the right audience segments, inside and outside the country. Secondly, it requires a certain level of sophistication in approach to be able to convince these audiences to join in for collective growth.

With Resulticks’ model built around audience segmentation and targeting, as well as its ability to track communications end-to-end on every campaign, we are able to see a steady growth in traction and a marked increase in market awareness.

Pros

  • Simple account and campaign setup mechanisms
  • End-to-end tracking on conversion with personalized URLs
  • Multi-dimensional campaigns that allow follow-up communication using multiple channels

Cons

  • Does not have direct API connections to Paid Media.

Likelihood to Recommend

It is well suited for:
• • Using multiple channels for triggered follow-on communications
• • Tracking of user response on communications right up to conversion
• • Single, summary view of customer interactions showing emerging propensities for specific types of communications, channels and campaigns
RV
Rangan Varadan
CEO in Finance and Accounting at MicroGraam (1-10 employees)
Vetted Review

A futuristic platform for marketing

Rating: 8 out of 10

Use Cases and Deployment Scope

We as a global system integrator have used Resulticks for some of our major customers as a key omni channel campaign tool (e.g. Telco). It solves the following problems for our customers:

  1. A central campaign tool that takes care of customer acquisition, retention and trigger based communication.
  2. A cleansed repository of segmented data that is readily available for any campaigns.
  3. Analytics tool that enables propensity modeling, engagement and conversion management and ROI calculation engine.
  4. Augmentation of customer / prospect data.

Pros

  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning

Cons

  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support

Likelihood to Recommend

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
MG
Mani Gopalarathinam
Head of Technology / Head of Innovation in Information Technology at Xchanging (5001-10,000 employees)
Vetted Review
Resulticks
2 years of experience