TrustRadius: an HG Insights company

Recurly

Score8.6 out of 10

36 Reviews and Ratings

What is Recurly?

Recurly is a subscription billing platform and manages customer communications via email, business performance monitoring, and account changes. A merchant bank account is required to work with Recurly. A payment gateway is part of the product but it integrates with other gateways, such as PayPal, to give shoppers a more comprehensive suite of payment options.

Media

payments with smart routing to improve transaction success rates and conversions by offering a variety of payment methods, such as credit cards, PayPal, Amazon Pay, Apple Pay, Google Pay, and ACH.
the flexible ways to configure subscription billings workflows, and automate recurring invoicing based on the subscription parameters.
automated dunning communications to increase collection effectiveness. Configurable across period and timing, if the payment is past due or declined, selected and personalized dunning campaign launch.
the features to set up and test different products, plans, and pricing options, plus promotional tools like free trials, coupons, and gift subscriptions and cards to attract more customers.
Recurly analytics, which provides a 360° view into the health of a subscription business's plan performance, churn trends, campaigns results, financial metrics. These inform decisions for business growth.

1 / 5

Reliable Revenue Model

Use Cases and Deployment Scope

We were looking for a comprehensive solution to onboard our customers subscribing the ERP solution provided by our company. Recurly was discovered and deployed on our website and it changed the way we billed our customers. Recurly swiftly customizes various pricing tiers and subscription plans with just a few clicks. The customers also loved the onboarding process.

Pros

  • Pricing tiers
  • Onboarding process
  • Payments and promotions

Cons

  • The 3D payment gateway sometimes causes errors

Return on Investment

  • Sales have skyrocketed ever since Recurly has been deployed.

Usability

Robust and Steady Payment Processor

Use Cases and Deployment Scope

Recurly was initially deployed as a credit card processor for payment of various products and services at our clients facility because of large scale credit card declines. The problem was resolved immediately after installation of Recurly. Thereafter, it replaced the entire payment infrastructure that was used for transactions and subscriptions.

Pros

  • Credit card processing
  • Payment infrastructure management
  • Subscriptions processing

Cons

  • No more card declines have been observed

Return on Investment

  • High profitability and revenue generation has been reported.

Usability

Flexible Payment Processor

Use Cases and Deployment Scope

We came across Recurly while we were looking for billing automation to improve operational efficiency for existing customers. It supports a wide range of payment options like credit cards, PayPal, etc for the convenience of our customers. The subscription management is another self service portal which is widely used for making payments.

Pros

  • Billing automation
  • Payments and subscription
  • Self service portal

Cons

  • Limited customizations
  • Learning curve is not so easy

Return on Investment

  • It has resulted in favorable outcome, financially speaking.

Usability

Robust choice for payment and billing

Use Cases and Deployment Scope

Being involved in travel and tourism industry, it is crucial for us to have Recurly software with subscription and billing model exclusively for the purposes of ticket booking, cancellation and refunds. Recurly comes with a recurring payment model, which our customers utilize to buy travel insurance which can be cancelled at any time.

Pros

  • Billing for ticket booking
  • Recurring model for buying and cancelling travel insurance

Cons

  • I don't assume it has any downsides for now

Return on Investment

  • The return on investment is likely curved towards gain and profits.

Usability

Recurly Makes Subscription Billing Simple and Reliable

Use Cases and Deployment Scope

Recurly is used by me for a long time, to manage subscriptions and the whole billing lifecycle, as well as it also helps me collect payments quickly, handle recurring billing and even run complex pricing plans.

Pros

  • the support team is quick, friendly and always gives clear answers with detailed solutions
  • it handles even complicated billing setups smoothly, like upgrades, downgrades or failed payments
  • i love how customizable it is, from coupons to paywalls and integrations with other tools

Cons

  • the instructions for implementation leave out too many steps
  • the features of this tool has a learning curve

Return on Investment

  • it saves countless hours with automation and reporting, so I can focus on customers instead of admin work
  • i get clear visibility into revenue analytics like MRR, retention and cohorts, which helps me make better decisions
  • it scales with us, so I don’t have to worry about outgrowing it

Usability

Other Software Used

Microsoft 365, Descope, Google Meet