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Recurly

Score8.6 out of 10

36 Reviews and Ratings

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What is Recurly?

Recurly is a subscription billing platform and manages customer communications via email, business performance monitoring, and account changes. A merchant bank account is required to work with Recurly. A payment gateway is part of the product but it integrates with other gateways, such as PayPal, to give shoppers a more comprehensive suite of payment options.

Categories & Use Cases

Media

payments with smart routing to improve transaction success rates and conversions by offering a variety of payment methods, such as credit cards, PayPal, Amazon Pay, Apple Pay, Google Pay, and ACH.
the flexible ways to configure subscription billings workflows, and automate recurring invoicing based on the subscription parameters.
automated dunning communications to increase collection effectiveness. Configurable across period and timing, if the payment is past due or declined, selected and personalized dunning campaign launch.
the features to set up and test different products, plans, and pricing options, plus promotional tools like free trials, coupons, and gift subscriptions and cards to attract more customers.
Recurly analytics, which provides a 360° view into the health of a subscription business's plan performance, churn trends, campaigns results, financial metrics. These inform decisions for business growth.

1 / 5

Reviews

What users are saying about Recurly.
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Reliable Revenue Model

Incentivized
Ursula HuangView profile
Customer Service Manager in Customer Service at Vasp Technologies Pvt. Ltd. (11-50 employees employees)

Use Cases and Deployment Scope

We were looking for a comprehensive solution to onboard our customers subscribing the ERP solution provided by our company. Recurly was discovered and deployed on our website and it changed the way we billed our customers. Recurly swiftly customizes various pricing tiers and subscription plans with just a few clicks. The customers also loved the onboarding process.

Pros

  • Pricing tiers
  • Onboarding process
  • Payments and promotions

Cons

  • The 3D payment gateway sometimes causes errors

Return on Investment

  • Sales have skyrocketed ever since Recurly has been deployed.

Usability

Robust and Steady Payment Processor

Incentivized
Adibhan Nagesh KumarView profile
Technical Support Engineer in Information Technology at IBM (10,001+ employees employees)

Use Cases and Deployment Scope

Recurly was initially deployed as a credit card processor for payment of various products and services at our clients facility because of large scale credit card declines. The problem was resolved immediately after installation of Recurly. Thereafter, it replaced the entire payment infrastructure that was used for transactions and subscriptions.

Pros

  • Credit card processing
  • Payment infrastructure management
  • Subscriptions processing

Cons

  • No more card declines have been observed

Return on Investment

  • High profitability and revenue generation has been reported.

Usability

Flexible Payment Processor

Incentivized
Neha BathamView profile
Business Development Manager in Corporate at Tata Consumer Products (1001-5000 employees employees)

Use Cases and Deployment Scope

We came across Recurly while we were looking for billing automation to improve operational efficiency for existing customers. It supports a wide range of payment options like credit cards, PayPal, etc for the convenience of our customers. The subscription management is another self service portal which is widely used for making payments.

Pros

  • Billing automation
  • Payments and subscription
  • Self service portal

Cons

  • Limited customizations
  • Learning curve is not so easy

Return on Investment

  • It has resulted in favorable outcome, financially speaking.

Usability

Robust choice for payment and billing

Incentivized
Joshua PatelView profile
Tourism Coordinator in Corporate at American Express Global Business Travel (10,001+ employees employees)

Use Cases and Deployment Scope

Being involved in travel and tourism industry, it is crucial for us to have Recurly software with subscription and billing model exclusively for the purposes of ticket booking, cancellation and refunds. Recurly comes with a recurring payment model, which our customers utilize to buy travel insurance which can be cancelled at any time.

Pros

  • Billing for ticket booking
  • Recurring model for buying and cancelling travel insurance

Cons

  • I don't assume it has any downsides for now

Return on Investment

  • The return on investment is likely curved towards gain and profits.

Usability

Pros and cons of Recurly

Incentivized
Verified User
Employee in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We use the platform for critical bussiness use cases like Subscription Management, Coupons and more

Pros

  • Creation of coupons
  • Launching of coupons
  • Subscription Management

Cons

  • limited reporting and analytics
  • Unexposed API's for integration
  • slow customer service and support

Return on Investment

  • card declines: this is a big negative, as it affects the potential customer and event the journey of existing customer, who tries to renew
  • coupons were positive, as we could decommission voucherify and use Recurly for the coupons instead
  • needed to move analytics to Amplitude, due to less options

Usability

Other Software Used

Amplitude Analytics, Microsoft Teams, New Relic, Atlassian Jira, Atlassian Confluence, Slack, Postman, Ahrefs

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