ReachMail Reviews and Ratings

Rating: 9.7 out of 10

Score

9.7 out of 10

Community insights

TrustRadius Insights for ReachMail are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

ReachMail is a versatile platform used by organizations to distribute newsletters, event announcements, and other notifications to their supporters and stakeholders. Many users have found it to be easy, intuitive, and top of the line for sending newsletters. Its convenience extends beyond email with the ability to share content across an organization's social media presence. ReachMail is not only useful for communication within an organization but also for reaching out to external audiences. For example, sales departments utilize it to send mass emails to numerous cold prospects at once, making it easier to find potential leads. ReachMail is comparable to other popular mass email tools like HubSpot and Mailchimp in terms of its effectiveness.

One organization that has benefitted greatly from ReachMail is Aon Affinity's interactive marketing team. They leverage the platform to deploy multi-wave email marketing campaigns and generate business for their life and health insurance solutions. With hundreds of thousands of recipients to stay in contact with on a weekly basis, ReachMail has proven to be the fastest and most cost-effective way for Aon Affinity to achieve this goal. Moreover, the knowledgeable customer support provided by ReachMail has been invaluable in guiding non-technical users through the platform.

Legal service providers have also found value in using ReachMail as a means of reaching out to referral partners and former clients with informative postings. By utilizing this platform, they can invite consumers and business owners to webinars and offer marketing services. The challenge of communicating with large contact lists is addressed by ReachMail, enabling users to see results and make adjustments for better engagement. Furthermore, the marketing department benefits from ReachMail's ability to professionally communicate promotions, education, and customer service on behalf of various clients and business units.

Overall, ReachMail serves as a reliable solution for organizations across various industries who seek an efficient way to distribute emails, reach large contact lists, engage potential customers, and communicate effectively with internal teams or external audiences.

Reviews

11 Reviews

Helps SMB's reach clients like never before and at affordable costs

Rating: 10 out of 10

Incentivized

July 29, 2022

Use Cases and Deployment Scope

So ReachMail is up there with HubSpot and Mailchimp, we've used this web platform to keep up with our clients to send reminders and scope new networks of people we can work with pretty efficiently the platform is easy to use to send emails out and helps focus on the right people we want to reach.

Pros

The Campaign Analytics has helped very much
Also the activity tracking we've used to stay on top
The dashboard isn't to complicated either with the tutorials provided

Cons

I like the tutorials they have helped figure most of my issues out
The formatting text gave me lots of issues before I saw the tutorial it was a little complicated
Not to many bad things to say really, even customer service is fast, maybe it could be faster?

Likelihood to Recommend

To a colleague definitely knowing my type of business we reach out to a lot of people daily and having software that keeps you organized can really help to have more mental space. The analytics and reminders have helped to much as well as the dashboard of information and reports

Kindred Alana

Inside Sales in Sales at SpotOn (501-1000 employees)

Vetted Review

1 year of experience

View profile

OFFERS A LOT OF VALUE

Rating: 10 out of 10

Incentivized

May 16, 2020

Use Cases and Deployment Scope

We reach out to referral partners and former clients with informative postings related to the legal services we provide.

Pros

Very helpful with setting up email appearance.
Gives very good advice on how to promote your company.
Very easy to reach.

Cons

Really nothing. They help you learn the program and once you get going it is relatively easy. Any questions, they are very accessible. I am not super computer literate and they just patiently help me along.

Likelihood to Recommend

We are a small company and their pricing is affordable for us. We are very pleased and can't think of a scenario where it would be less appropriate.

Mary Kelly

Public Benefits Coordinator & Notary in Legal at Arizona Mobile Attorneys (1-10 employees)

Vetted Review

3 years of experience

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ReachMail Rocks

Rating: 10 out of 10

Incentivized

March 4, 2020

Use Cases and Deployment Scope

We use ReachMail to send a large volume of emails that promote our services and those of others. ReachMail allows us to effectively reach thousands of people with our email promotion at a value price. The system is very easy to work with!!

Pros

Template creation
High enough inbox delivery
Easy file uploads
Quality customer service

Cons

More regular adding of IP addresses to my account even if it would be a small charge

Likelihood to Recommend

Well suited for sending email in volume.

Verified User

Executive in Marketing (1-10 employees)

Vetted Review

2 years of experience

ReachMail simplifies our lives!

Rating: 10 out of 10

Incentivized

December 31, 2019

Use Cases and Deployment Scope

We are using ReachMail to invite both consumers and business owners to informational webinars and to offer our Marketing Services. ReachMail addresses the challenge of reaching large contact lists and allowing us to see results so that we may adjust either our message or our list in order to achieve better engagement results.

Pros

Assistance on creating an engaging email.
Easily segmenting lists.

Cons

Initial set-up videos would be very helpful.

Likelihood to Recommend

If a company has a subscriber list they need to contact frequently, ReachMail is an excellent choice for keeping that list up to date. Their list cleaning service is cost-effective, and helps prevent bounces and rejects.

Linda Wilson-Gordon

Marketing Director in Marketing at North Star Marketing Group (1-10 employees)

Vetted Review

1 year of experience

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If you want the best, it’s ReachMail.

Rating: 10 out of 10

Incentivized

September 28, 2018

Use Cases and Deployment Scope

My newsletter is the core of my marketing. As the sole income for my household, my marketing has to be solid, so I’m not going to mess around with anything less than the best newsletter service.

Sending newsletters through ReachMail is easy, intuitive, and top of the line. But if you do have a problem, customer support knows how to explain things to non-technical folks.

Anyone who’s dealt with mass mailings on a regular basis knows what a pain it can be. I’m so grateful to ReachMail for making it easy for me instead.

Pros

I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
These folks know what they’re doing. I can’t speak highly enough about ReachMail.

Cons

I’ve had no problems with them, they’re that good! Sure, sometimes they hit a bump because nothing is perfect, but they’re quick to take care of it, and don’t make excuses. Next time around, whatever problem I had doesn’t exist anymore, because they fixed whatever has caused problems. Remarkable!

Likelihood to Recommend

I wouldn’t know because I only know my own experiences with them. But I will say these folks are so knowledgeable about mass mailing marketing and so commited to serving their customers that I suspect their service would meet the needs of anything from large corporations to solopreneurs.

Francesca De Grandis aka Outlaw Bunny

Shaman at solopreneur (1-10 employees)

Vetted Review

2 years of experience

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For Sales it Fails

Rating: 1 out of 10

Incentivized

November 3, 2017

Use Cases and Deployment Scope

I signed up to be able to reach chunks of my prospect database at once. I was testing it for the whole sales department. The problem a mass email tool would solve is being able to touch numerous cold prospects at once to try and find folks to raise their hands.

Pros

Importing lists is very easy and they do a good job lining up the different fields automatically.
Message creation is simple and you can get a mass email set up within minutes.

Cons

Sent messages look horrendous. I sent a test to my manager and it comes across with an unsubscribe message in the header. I'm fine with the ones in the footer, but on a paid service you shouldn't be forced to have an additional unsubscribe link in the header. The final message looked sloppy due to the additional text. It's not something I could feel good about sending out to a potential customer.

Likelihood to Recommend

If you are sending out a graphical email like a newsletter the multiple unsubscribe links probably won't be as jarring. That said, if you are in a sales role and are using it to send out a text email to portion of your database it looks incredibly unprofessional and sloppy. It doesn't seem like it would be a fit for a sales role.

John Cupoli

Account Manager in Sales at Camelot Enterprises (11-50 employees)

Vetted Review

View profile

Reachmail--5K contacts and 15K emails monthly, no fee. No kidding!

Rating: 7 out of 10

Incentivized

October 30, 2017

Use Cases and Deployment Scope

Reachmail is currently used across the whole organization for newsletters, event, and announcement distributions. It fills in the gaps to reach supporters and stakeholders who may not use other social media, who may have missed other media posts, and who may need multiple notification media reminders. It is also a very convenient platform for sharing across the organization's social media presence.

Pros

Survey building as part of free accounts. A good alternative to Google Docs and other online survey builders.
Image library. Generous storage space as part of free accounts.
Content and assets. Free storage space for docs and links.

Cons

Email templates' visual appeal isn't as eye-catching as other platforms like Constant Contact or Mail Chimp, especially basic newsletter formats.
Free accounts have access to 70 templates, which is adequate and they can be modified, but specialized templates, such as holidays, are very limited.
Unless one has formatting experience with online templates, altering cell, row, column, and table blocks can be pretty frustrating. Save drafts often!
Adjusting text and background color choices can be tricky.
ReachMail video instructions are pretty good, but online help search tool doesn't offer much depth.

Likelihood to Recommend

The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.

Jamie Caroland

Independent Consultant at Challengers Independent Living, Inc. (11-50 employees)

Vetted Review

2 years of experience

View profile

Easy to use email platform

Rating: 7 out of 10

Incentivized

January 29, 2016

Use Cases and Deployment Scope

Reachmail is being used by the marketing department to deploy emails on behalf of our various clients/business units.

Pros

Creating and sending emails is easy and straightforward.
The reporting interface is intuitive.

Cons

It would be useful if there was an option to export email results (sends, opens, clicks, etc.) for all email sent within an account for a particular time period. Currently, reporting metrics can only be accessed by campaign/group and it makes it a very long a tedious process to analysis email performance across sends within a month, quarter or year.

Likelihood to Recommend

Colleagues of mine have found reachmail to be easier to set up and send emails than other systems like exact target.

Verified User

Employee in Marketing (10,001+ employees)

Vetted Review

2 years of experience

"Once again into the Reach... "

Rating: 9 out of 10

Incentivized

January 29, 2016

Use Cases and Deployment Scope

Our interactive marketing team at Aon Affinity uses ReachMail to deploy multi-wave email marketing campaigns to help generate business for our life and health insurance solutions. Our department is the sole user of ReachMail, as the rest of our organization uses ExactTarget. We utilize ReachMail to address our hundreds of thousands of recipients on a weekly basis and offer them a variety of insurance products. It's the fastest and cheapest way to keep in contact with these individuals.

Pros

The interface is very easy to use.
The report offers a wide variety of metrics, including mobile opens and percentages.
The organization and easy implementation of Suppression Lists is very helpful.
Fast, robust asset library.

Cons

There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
It would save a lot of time if we had the ability to upload multiple images or assets at once.
There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.

Likelihood to Recommend

I think it is well suited for running a series of campaigns that have variations in subject lines and content. The interface is easy to utilize when making copies and variations of previously built email blasts, as well as organizing them into proper folders and determining metrics of each campaign. The reporting tool delivers very useful metrics, but the lack of options for pulling reports hurts the overall experience. It would be great if ReachMail were to give the user more options in determining reporting, such as a range of dates, a range of campaigns, all campaigns sent that contain "X and Y" assets, and so forth, all while giving the user the ability to download reports individually, or by group.

Adam Weller

Senior Interactive Marketing Specialist in Marketing at Aon Risk Solutions (10,001+ employees)

Vetted Review

3 years of experience

View profile

Reachmail Let's You Easily Reach Your Customers In a Professional Manner

Rating: 3 out of 10

Incentivized

September 8, 2015

Use Cases and Deployment Scope

We used Reachmail for our email marketing campaigns within the marketing department only. Reachmail helped us easily and professionally send out communication to our customers regarding promotions, education, customer service, etc...

Pros

Very easy to use. Unlike other email creation / distribution systems that require heavy HTML coding knowledge - Reachmail provides a simple plug-n-play alternative.
Easy to navigate. It's not too deep which helps beginners find their way around.
Good amount of analytics for determining the success of an email campaign.

Cons

The process for choosing distribution lists could be better. It's not easy to select the contacts you want and DON'T want. If you want to omit certain contacts you need to create an entire new list and upload it to the system
No email marketing automization or lead generating capabilities.
It would be awesome if you could create one email and then have that one email go out to two seperate lists from two different people without having to copy the email and coordinate the lists seperately.

Likelihood to Recommend

If anyone is looking for an easy way to send out professional email communication without worrying about lead / nurture campaigns or marketing automization - I would definitely recommend Reachmail. For professional marketing agencies, this is not as robust a service as others.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

2 years of experience

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Reviews and Ratings

"Once again into the Reach... "

Rating: 9 out of 10

Incentivized

January 29, 2016

Use Cases and Deployment Scope

Pros

The interface is very easy to use.
The report offers a wide variety of metrics, including mobile opens and percentages.
The organization and easy implementation of Suppression Lists is very helpful.
Fast, robust asset library.

Cons

There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
It would save a lot of time if we had the ability to upload multiple images or assets at once.
There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.

Likelihood to Recommend

Adam Weller

Senior Interactive Marketing Specialist in Marketing at Aon Risk Solutions (10,001+ employees)

Vetted Review

3 years of experience

View profile