CX Social Reviews & Ratings | Pros & Cons by TrustRadius
Use Cases and Deployment Scope
My company uses CX Social to manage social accounts and create HQ Marketing strategies for clients and Businesses. There may be many social media tools available, but where CX Social shines for us is that it allows us to really create good, consistent engagement with our customers as a team. The analytics section is comprehensive, and makes it easy to step straight from the numbers and charts to actually engaging in the best way based on them on various social networks. It is a great asset to our company.
Pros
- CX Social is great for small scale social media management. The reporting and analytics platform is really impressive tapping it to some key metrics and making it relatable to specific campaigns.
- The data that Engagor shows about the performance of the users and team is incredibly precise and accurate.
- They also have an extremely good vendor for service support.
- It has a unique ability to combine customer engagement, social media monioring and analytics features for customer service and marketing.
Cons
- While customer support is good, I have seen better. But no big issue, as the analytics is excellent and it gets the job done.
- CX Social is a great tool but is also an expensive tool, so unless you are a huge agency with lots of accounts, I believe the fee will not be justified.
- Needs more detailed Response Time per user in Engagor and The interface could use more personalized settings: certain people and groups usually use the same filters and tags.
Likelihood to Recommend
I give CX Social a 9 out of 10 because while it has its cons as any software or solution does. It is an overall unique and efficient Marketing and Social Media Management solution. They have a very fast improving rate so are practically receiving new features and is a very good tool for large companies with lots of social accounts to manage.
