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Purple WiFi

Score6.4 out of 10

4 Reviews and Ratings

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What is Purple WiFi?

Purple WiFi in the UK offers wi-fi hotspot technology.

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Who Buys & Uses Purple WiFi

Purple WiFi Reviews

What users are saying about Purple WiFi.
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Network and Wifi Analysis made easy.

Incentivized
Hannan ShahidView profile
Sales Team Lead in Sales at Axelliant (51-200 employees employees)

Use Cases and Deployment Scope

We use the Purple Wifi Enterprise version for our wifi analysis and the reporting it provides to help with our personalized marketing. The analytics and visitor analytics it provides helps our organization greatly with managing our network and marketing efforts. The data gather covers all the US compliance requirements and does not invade the privacy of users and it matches our company's code of conduct.

Pros

  • Network analytics.
  • Guest WIFI analytics.
  • API integration.
  • Content filtering.

Cons

  • Pricing
  • Targeted reporting.

Most Important Features

  • Guest Wifi Analytics.
  • Content filtering.
  • Marketing tools.

Return on Investment

  • Reduced our Marketing spend by a factor of 30%.
  • Increased Marketing effectivity by 50%.
  • Slightly improved our network security.

Alternatives Considered

Cisco Meraki Go

Other Software Used

Microsoft Teams, PandaDoc, Adobe Acrobat Sign, Adobe Acrobat Reader DC

Wifi marketing made easy

Incentivized
Verified User
Employee in Finance and Accounting (51-200 employees employees)

Use Cases and Deployment Scope

Purple WiFi allows the organization to monitor, manage and obtain useful information about who uses the organization's wifi. With this information we can know what this wifi is used for, what websites are being visited and it allows us to filter the use of our wifi connection to only students and staff members.

Pros

  • Splash pages
  • Analytics
  • Targeted Promotions

Cons

  • Very complicated user interface.
  • Difficult to navigate.
  • Disappointing customer support.

Most Important Features

  • Login portal
  • Wifi marketing
  • Analytics

Return on Investment

  • Targeted ads increased extra curricular classes sign ups.
  • Analytics allowed us to get insights on how to better design our website.
  • Hard to reach customer support impacted negatively our experience.

Alternatives Considered

Baidu WiFi Hotspot

Purple Wifi Review

Incentivized
Verified User
Employee in Product Management (201-500 employees employees)

Use Cases and Deployment Scope

We use Purple WiFi to provide guest wifi to our customers. Also, via Purple Wifi, we are able to get first-party data and thereby lead generations.

Pros

  • It provides a stable portal for users to access internet
  • Integration of data received from wifi registration is easy

Cons

  • The customer support team is horrible in my opinion
  • The user definitions are not understandable I believe
  • From my perspective, the user interface is complicated

Most Important Features

  • To provide stable wifi to our users.
  • Generate data from wifi registration

Return on Investment

  • Generate data of lead customers