To schedule posts and content calendar . automation and analytics. It does not hurt to give them a try and see what works and doesnt work for you. It easily addresses the stress of posting on multiple platforms and the time and energy it takes to do that . Publer is heading in the right direction
Pros
Automation
content calendar and scheduling
analytics
Cons
analytics
automation
integration
Likelihood to Recommend
Publer is well suited to address social media needs and its automation process makes it simple to schedule pots and content and ease of use that you can hand it off to anyone and they can take care of it for you. It also is best suited to make the field competitive
Publer is a social media content manager. I particularly like that you can link it to your Canva for social media graphics (paid plans, but available for a few times even on the free plan). The free plan has reasonable features, and is available for up to 3 social media accounts, giving you an option to give Publer a decent go before deciding if you want to upgrade. Even when upgrading, the prices are reasonable compared to other social media content management sites, with a sliding scale of pricing depending on how many social media accounts and how many team members. Publer upgrades include media management, analytics and AI tools as well as higher limits for posting, and numerous other features, depending on the plan you choose.
Pros
I was able to import a Canva image and successfully use it when creating a post within Publer.
Publer has great customer service, even answering my queries on a Sunday.
Cons
I haven't yet found a hashtags storage tool, although maybe it's there somewhere (some other social media content sites let you save sets of hashtags to use for various types of posts).
Likelihood to Recommend
I would say it's a great all-round social media content management tool for individuals and small businesses, when using any paid plans, although it's possible to start on the free plan with up to 3 social media accounts and use that successfully with limited features if you want to. There is an Enterprise plan too, in addition to two paid plans, but I am not able to comment on that as I don't have experience with that one.