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Postmark

Score5.3 out of 10

28 Reviews and Ratings

What is Postmark?

Postmark is a fast, reliable email delivery service designed for transactional emails. It ensures high deliverability, scalability, and real-time email tracking, providing developers with the tools to send critical notifications securely and efficiently.

Categories & Use Cases

Postmark is the transactional email holy grail!

Use Cases and Deployment Scope

I use Postmark currently and have used it since November 2020. I use it as an SMTP for transactional email on a bunch of websites (25+). It has been as close to perfect as I've experienced with most any SaaS I've used in the last decade, and I've used a lot of SaaS. I used to use website servers for transactional email (terrible, opaque experience), then eventually moved over to Sendgrid (issues with spam and not great reporting), and finally settled on Postmark.

I love how I get a weekly email for each website with a summary of the total emails sent through Postmark, and bounces (if any). Usually, if there are bounces it's because someone put in the wrong email (occasionally because someone sent a prior email to spam). This has been useful to tell e-commerce clients when one of their customers didn't receive the confirmation email due to entering the wrong email during purchase.

Everything about Postmark is great - support, setup, product, visibility into what's going on. I wasn't sure what to expect when ActiveCampaign bought it, but so far, no change. A+, highly recommend for transactional email.

Pros

  • Great, helpful customer support (rarely needed)
  • Reliable product
  • Well thought out interface, easy setup
  • Great ongoing visibility into status of emails sent through Postmark

Cons

  • Honestly, there is no real place I would expect them to improve.

Most Important Features

  • Weekly emails with insight into status of all emails sent through the system
  • Easy DNS setup
  • Easy to use dashboard

Return on Investment

  • Made me feel confident in my ability to offer reliable transactional email for websites we're hosting. Great for ongoing peace of mind.

Alternatives Considered

Twilio SendGrid

Usability

Transactional Email Made Easy

Use Cases and Deployment Scope

I use Postmark to send all transactional emails for a web-based baseball simulation game that I created called Pennant Wars.

Some examples of transactional emails are for new user sign-up, order confirmation, password reset, and emails dynamically alerting users about in-game occurrences (end of a season, monthly team report, etc.).

Pros

  • Easy to integrate with
  • Very good delivery rates
  • Open tracking
  • Supports bootstrapped businesses

Cons

  • Postmark meets all of my needs, and there's nothing missing that I wish it had.

Most Important Features

  • Ease of use
  • Cost efficient
  • Stability
  • Spam/bounce webhook integration

Return on Investment

  • It is really "set and forget." I have not had any issues that I've needed to deal with. It just works.

When email deliverability matters

Use Cases and Deployment Scope

We send primarily transactional email - notifications for verifying user email addresses, for new messages received, and alerts based upon user preferences. We also send occasional, more generic broadcast emails to subsets of the user base. Postmark has been the most effective email provider in ensuring that emails end up in user inboxes. This is especially critical for us, considering we require email verification to begin using our services.

Pros

  • Email deliverability
  • Uptime and stability
  • Delivery and open tracking

Cons

  • I wish the DMARC monitoring service was built-in
  • I wish they kept historical records longer, or had an option to
  • I wish they helped set up BIMI
  • I wish they had a feature to validate/verify an email address

Most Important Features

  • Email deliverability
  • Bounce tracking
  • API for getting delivered, opened and clicked records

Return on Investment

  • Customer service isn't wasting time on "email wasn't received" problems
  • Customer service can better understand customer problems by seeing what emails someone received and if they opened/clicked on them
  • Customer engagement is higher because they are receiving emails from our application consistently

Alternatives Considered

Mailgun and from Pathwire

Other Software Used

Vonage Communications APIs, Heroku Platform

Postmark gets your messages into inboxes every time

Pros

  • Deliverability is far better than any other ESP I've used
  • Customer support is quick, friendly and passionate
  • You can tell this is a small company which cares about their services
  • Nice UI with a clear 45-day history of messages/events
  • The new Rebound API is awesome for catching users who enter the wrong email address during an order/signup request

Cons

  • I wish there was an annual payment option. Currently, you can only pay monthly.

Return on Investment

  • Fewer support requests for "I have not received my order email!??!111"
  • More happy customers receiving their orders faster

Alternatives Considered

Mailgun, SparkPost, Sendgrid Transactional Email and Amazon Simple Email Service

Postmark, reliable email when you need it most.

Pros

  • Reliability is a must, and we see this with Postmark.
  • Implementation was easy enough.

Cons

  • Not many cons since it's pretty straightforward, and if email delivery service was often impacted, we'd most likely find a new provider.

Return on Investment

  • Password reset emails are almost always delivered.
  • Many of our services are reliant on email delivery, and we have had consistent results with Postmark.

Alternatives Considered

Mandrill

Other Software Used

productboard, Airtable, GitHub, VISCO, Jira Software, InVision, Zeplin, Zoom, Chili Piper