Porch Group Media

Score8.6 out of 10

5 Reviews and Ratings

What is Porch Group Media?

Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to their data cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors and an acquisition by the Porch Group, Porch Group Media includes data cleansing and data quality tools such as DataFuse, NetEffect, and ValiData. Since the solution is completely online, there is no software installation required.

Categories & Use Cases

Media

Manage existing customers and find new customers all on one platform across every marketing channel - email, online display ads, social media, and print and mail.

Launchpad also offers CRM functionality through the My Customers application. Easily store and manage customer lists and communicate with current customers through email, direct mail, online display ads, and social media.

Launchpad's Lead Builder application allows access straight into The V12 Group Data Cloud.

1 / 3

President in Corporate at First Direct, Inc. (1-10 employees employees)

Pros

Targeting Consumer, Business
Campaign Builder
Reporting

Cons

Site flow could be more intuitive
Logical flow of process
Remove extra steps
Provide more in-depth reporting
Ability to name campaigns the same name
Create standard order or reporting templates

Return on Investment

Functionality that prevents ease of use
Provided flexible tools to deliver solutions to clients and partners

Usability

Director of Communications in Marketing at MobilePouch (1-10 employees employees)

Pros

Intuitive navigation across software
Easy target/lead builder selections
Complete email marketing solution for small businesses and big corporations
Clear directions for beginning, planning, implementing, executing, reporting
Easy-to-use creative email templates

Cons

Ability to view consumers who clicked/opened all emails sent within a campaign

Return on Investment

Increased knowledge and usability of email marketing campaigns
Clear reporting on CTR/open rates for company and client
Ability to tailor email needs to any client within company roster

Verified User

Analyst in Marketing (1-10 employees employees)

Pros

Easy to use. Does not require excessive training to become proficient.
Lead quantities and quality are both very strong.

Cons

Launchpad does so many cool things, that perhaps a few more online training videos may be helpful so we can learn all of them.

Return on Investment

Launchpad has let us create and deliver lead files and email campaigns faster than ever before.

HubSpot Marketing Hub

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