Planful for Marketing Reviews & Insights

Track expenditure on all marketing campaigns and programs. Our issue was we could not get solid reports from our finance department with up to date spend for all of marketing.

Easy to use, it looks cumbersome at first due to how much Planful can do, but once you start it's simple. Love using Planful for simple expense tracking against budget and campaign spend tracking and efficacy.

We use the platform to report marketing spend by campaign by integrating into SAP. Converting Financial data into marketing data that is useful for live tracking of spend. This addressed transparency within our organisation where in today's world there is an expectation to have information available in a self serve manor

It is suited for larger organisations that have complicated marketing spend calculations. Where marketing spend is simple from a reporting perspective i assume this will be less useful.