I'm Forever Disappointed in Pinterest
Use Cases and Deployment Scope
I post information on various products that we provide, blog post information, and podcast episode information. I use it for generating overall interest in my company and how we can help prospective consumers. It helps with SEO by creating high-quality backlinks. I see Pinterest as a very small piece of the puzzle because the company, like many other social media companies, is nervous about promoting hemp-based products.
Pros
- It is very easy to create a "Pin" and insert it into a predetermined category.
- It is very easy to insert a destination URL in a "Pin".
- It is very easy to insert some quick, concise copy into a "Pin".
Cons
- The Pinterest interface is an organizational horror show. It is very easy to get lost when moving from one module to another.
- They appear to have brutally bad internal communications between departments. After inserting their "tag" onto my site they looked at my prouduct line and decided it violated their TOS. OK, I get that. As I said earlier, a lot of social media companies have an issue with hemp-based products. I deleted the tag and now they keep reminding me that I need to install the tag so they can complete the process to make me a verified merchant. Hey Pinterest, figure it out1 Not that hard!
- Their online seminars are a joke. They are nothing more than cheerleading sessions for Pinterest true-believers. If you want to actually learn something about online marketing avoid their seminars.
- BTW, Pinterest is not good with criticism of any type. I tried constructive criticism and got whacked from their mailing list. I can;t imagine how they might react to the above comments.
Return on Investment
- No real tangible ROI either way. I minimize my time investment partly because of their TOS and partly because their interface is so disorganized.
Other Software Used
Meta for Business