Piano Composer is a great all-rounder for segmenting users and driving desired behaviour
Use Cases and Deployment Scope
We are a digital and print news publisher. We use Piano Composer for our subscription flows. For example, to create and manage dynamic paywalls, dynamic subscriptions and landing pages. We also use Piano Composer's segmentation capabilities and range of algorithms to improve our targeting. This helps us to create the best experience we can for users, while also ensuring we optimise our revenue from advertising and subscriptions so we can continue to provide high quality journalism.
Pros
- Very easy to use interface
- Powerful algorithms to improve targeting
- Great engagement with clients about improvements and future roadmaps
Cons
- Acquires companies often and integration of these sometimes cause bugs and outages
- Can be slow to load sometimes
- Any custom work you need done by their developers takes far too long
Likelihood to Recommend
Piano Composer is well suited to news publishers in particular currently, but in theory this tool could be used by any organisation that relies on a paywall or advertising to generate revenue. Their increasingly powerful segmentation tool would also be very useful to many companies, as you can target particular users very easily or rely on their algorithms to do it for you and learn to optimise over time. I also think that if you have a sales pipeline/funnel that you want to nurture users through, Piano Composer can help you to do that.
