Percolate, now part of Seismic Professional, Scientific, and Technical Services Reviews & Insights

Score8 out of 10

40 Reviews and Ratings

Community insights

TrustRadius Insights for Percolate, now part of Seismic are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Recommendations

Users frequently advise thoroughly learning Percolate to take full advantage of its numerous features that simplify tasks. They recommend investing time in the analytics tool, which might be challenging at first but proves invaluable once a customized dashboard is established.

Another common recommendation is to involve the IT team during transition or onboarding. Users suggest close collaboration with Percolate's engineering team and careful workflow mapping before committing to a contract due to certain software limitations.

Many users also propose exploring alternative options like Sprout or Hubspot combined with quality Photoshop capabilities and stock image subscriptions. They recommend using another tool for Instagram posting as Percolate lacks this functionality.

Percolate, now part of Seismic Reviews

4 Reviews

Professional, Scientific, and Technical ServicesInformation Technology & Services1Marketing & Advertising2Research1

Robust all-in-one tool

Rating: 6 out of 10

Incentivized

August 24, 2018

Use Cases and Deployment Scope

My agency used Percolate to manage many social media profiles on behalf of multiple clients. It allowed us to streamline communications both internally as well as with our clients, seamlessly coordinating content creation, approvals, and scheduling. It also allowed for easy community management, with all engagement taking place within Percolate rather than across so many different individual social apps.

Pros

The asset management library was particularly useful as we could store all content in one place, organized by client and into different category folders, until we were ready to use the assets.
Percolate has a seamless and easy-to-use content approval workflow which makes it very easy to send and receive approvals with our clients.

Cons

Percolate is enterprise-level software with a high price tag to match. It is extremely robust and flexible for large agencies or those managing a lot of accounts with many contributors, but might not be the right fit for smaller agencies.

Likelihood to Recommend

As mentioned previously, Percolate would be a great solution for large agencies with many clients and internal/external contributors. It's a great central 'hub' for content creation and collaboration, removing the need for hundreds of emails back and forth and preventing older versions of content being scheduled accidentally. However, smaller agencies/companies might find it more powerful than they actually need. There were attributes and functionality that my smaller sized agency simply didn't end up using.

Verified User

Manager in Social Media (Marketing and Advertising company, 11-50 employees)

Vetted Review

1 year of experience

A Comprehensive Solution to your Social Content Management Needs.

Rating: 9 out of 10

Incentivized

October 3, 2016

Use Cases and Deployment Scope

Percolate is a tool, and essentially the "hub", for our global social media marketing efforts. We currently utilize Percolate with our clients to resolve the following:

Global and local social content calendarizing
Access to image libraries that help subsidize costs and manage image rights
Global and local templating to create consistency across markets
Sharing social briefs across global markets
Providing management of releases with user generated content
Multiple user role management
Structured content approval across all stakeholders

Pros

Create social content from briefing all the way through to the approval process.
Social planner for managing topics and content streams across multiple channels.
Robust API and integrations.
Image library (with cost-free access/rights to stock photo libraries).
Frequent updates to the platform.
Built-in community management.

Cons

At times the platform can be buggy.
Analytics tool could be more robust.
Would be nice to have a stronger social listening component.

Likelihood to Recommend

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.

The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.

Olin Graczyk

Director of Digital Strategy in Marketing at Red Fuse Communications (Marketing and Advertising, 501-1000 employees)

Vetted Review

2 years of experience

View profile

Percolate - has promise, but could be better

Rating: 7 out of 10

Incentivized

May 31, 2016

Use Cases and Deployment Scope

Percolate is currently used by our marketing department for scheduling and tracking on everyone's calendars. This tool is also used for social post scheduling and queuing. Percolate also can create campaign specific calendars for every individual in the team.

Pros

Asset library
Social scheduling
Can send campaigns for approval
Has its own analytics
Tags and labels for campaigns

Cons

Calendar view is very complicated
Analytics could be better
Slow

Likelihood to Recommend

I would say 7 as it has a lot more scope for improvement. First off, it is slow to load and navigate among different tabs. Functionality to customize is limited and you really can't do much without an account manager helping you for little customizations. The area it does well is in social post scheduling, similar to what hootsuite does. It has a section called Brew, which suggests to you the latest news based on the categories you choose, and then you are able schedule/share those posts to your social channels.

Jasmeet S Babra

Marketing Data Analyst in Marketing at Brandify (Information Technology and Services, 11-50 employees)

Vetted Review

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Percolate Makes Social Media Scheduling Across Teams Easy

Rating: 8 out of 10

Incentivized

March 29, 2016

Use Cases and Deployment Scope

Percolate is used across the marketing, communications and grassroots fundraising teams to schedule social media content, organize campaigns across teams and gain approval for social content. It is used primarily by the marketing team and members of the grassroots fundraising team who schedule social media content. We also use it to store photos and videos and discover content through the tool's Twitter discovery option.

Pros

Percolate has a great image editor that makes it easy to create images that are the correct size for social media.
Percolate's comment feature makes it easy to communicate with other team members about a post.
The Percolate team often updates the product to keep up with changes and new features from social networks.

Cons

Functionality can sometimes run slow, especially when new features are introduced.
Though Percolate tries to keep up, it is occasionally slow to add new features along with Facebook, for example creating carousel image posts.
Icons are not intuitive, so there is a learning curve to use all of its functionality.

Likelihood to Recommend

Percolate is very useful for social media scheduling across channels. It also offers an easy way to communicate with colleagues about social posts and gain feedback and approval. It also has a useful photography app that allows you to easily have someone fill out a photo consent form at events, which has been helpful for our communications team as well.

Nancy Ryerson

Marketing Officer in Marketing at The Michael J. Fox Foundation for Parkinson's Research (Research, 51-200 employees)

Vetted Review

2 years of experience

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