Percolate, now part of Seismic Reviews and Ratings

Rating: 8 out of 10

Score

8 out of 10

Community insights

TrustRadius Insights for Percolate, now part of Seismic are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Recommendations

Users frequently advise thoroughly learning Percolate to take full advantage of its numerous features that simplify tasks. They recommend investing time in the analytics tool, which might be challenging at first but proves invaluable once a customized dashboard is established.

Another common recommendation is to involve the IT team during transition or onboarding. Users suggest close collaboration with Percolate's engineering team and careful workflow mapping before committing to a contract due to certain software limitations.

Many users also propose exploring alternative options like Sprout or Hubspot combined with quality Photoshop capabilities and stock image subscriptions. They recommend using another tool for Instagram posting as Percolate lacks this functionality.

Reviews

13 Reviews

Percolate, the easy way to do digital marketing

Rating: 9 out of 10

Incentivized

February 27, 2022

Use Cases and Deployment Scope

It is the best software I have used for all my clients' digital marketing strategies. It is very complete as it helps with campaign planning and metric and statistical reporting for all social networks. You can manage the content of all social networks easily.

Pros

You can schedule all the planning done for each social network, with the date and time you want to publish, without any inconvenience.
It has many templates of campaigns and content for social networks, which facilitates the work and the workload of designers and community managers.
The management of the marketing campaign is very efficient, as it monitors the progress, performance, and progress of the campaign also presents a complete statistical report that helps to improve the plans and strategies used.

Cons

It is not very intuitive, so you have to spend a few hours to know in-depth all its functions and to get the most out of the platform.
I get lost with the mobile version, it is very complicated to see all its functions, no matter what mobile device you are using, plus it takes a while to load the application and it is very difficult to manage for that reason.
I had some problems uploading videos on Instagram, I spent a lot of time getting the video to load and be saved for later publication.

Likelihood to Recommend

Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.

Inés Prieto

R&D / Product Development Engineer - Quality in Engineering at TE Connectivity (10,001+ employees)

Vetted Review

1 year of experience

View profile

Percolate, an outstanding marketing tool.

Rating: 8 out of 10

Incentivized

February 17, 2022

Use Cases and Deployment Scope

Percolate by Seismic is a tool my company used to increase marketing efficiency and channel effectiveness. It enabled us to create campaigns and promote products through distinct customer segments. The tool also provides a good insight into analytics and data, and provided us with multiple graphs and visualisations to identify potential issues.

Pros

Visualization
Campaigns

Cons

Screen layout

Likelihood to Recommend

Our company had to develop a marketing campaign about a customer's product. We used Percolate as it took into account every aspect: span teams, channels, products and geographies. We were also able to automate certain actions which turned out be time saving and cost-efficient. Furthermore, the use of data visualisations has been useful to identify bottlenecks and areas for improvement.

Verified User

Manager in Product Management (501-1000 employees)

Vetted Review

1 year of experience

Robust all-in-one tool

Rating: 6 out of 10

Incentivized

August 24, 2018

Use Cases and Deployment Scope

My agency used Percolate to manage many social media profiles on behalf of multiple clients. It allowed us to streamline communications both internally as well as with our clients, seamlessly coordinating content creation, approvals, and scheduling. It also allowed for easy community management, with all engagement taking place within Percolate rather than across so many different individual social apps.

Pros

The asset management library was particularly useful as we could store all content in one place, organized by client and into different category folders, until we were ready to use the assets.
Percolate has a seamless and easy-to-use content approval workflow which makes it very easy to send and receive approvals with our clients.

Cons

Percolate is enterprise-level software with a high price tag to match. It is extremely robust and flexible for large agencies or those managing a lot of accounts with many contributors, but might not be the right fit for smaller agencies.

Likelihood to Recommend

As mentioned previously, Percolate would be a great solution for large agencies with many clients and internal/external contributors. It's a great central 'hub' for content creation and collaboration, removing the need for hundreds of emails back and forth and preventing older versions of content being scheduled accidentally. However, smaller agencies/companies might find it more powerful than they actually need. There were attributes and functionality that my smaller sized agency simply didn't end up using.

Verified User

Manager in Social Media (11-50 employees)

Vetted Review

1 year of experience

Percolate combines two tools in one and does what others can’t.

Rating: 10 out of 10

Incentivized

August 4, 2018

Use Cases and Deployment Scope

We use Percolate for the Marketing and eCommerce team, primarily for campaign planning, digital asset management, and social publishing.

Pros

Campaign organization and planning
Process management for creative creation
Social publishing
Social analytics

Cons

As our internal processes have changed, it’s challenging to go back and rethink how to manage a process with the updates available.
Percolate no longer supports social listening.
You can export marketing campaigns in PDF format, but not in Word. They need to be converted.

Likelihood to Recommend

We originally purchased Percolate as a replacement for our social publishing tool. The fact that it came with built in campaign creation management tools was an added bonus. I would say most groups don’t focus much effort or resources on the planning piece, but it’s well worth it.

Jennifer Peters

Director of Marketing & eCommerce in Marketing at Cokesbury (201-500 employees)

Vetted Review

2 years of experience

View profile

Horrible Tool, but Cheap

Rating: 3 out of 10

Incentivized

June 22, 2018

Use Cases and Deployment Scope

Percolate was used by all global social media marketing teams and customer support agents within a specific brand at my organization. The other part of the organization was using a different scheduling/ listening platform that I prefer and had our entire company shift to. We used it to schedule social media content/ outline calendars, review social data and handle community management.

Pros

Calendar scheduling was okay. Not very different from other tools.
Analytics exists. Data was hard to find, but there was the ability to create custom metrics.
The people at the company seemed nice.

Cons

Data is a mess. So unreliable. Takes so much time to create a concrete report.
There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
No paid management functionality.
Hated their listening tool abilities relative to other tools I've used.

Likelihood to Recommend

It's cheaper than other tools, but you pay for what you get. Do not recommend unless you're a smaller company or have a lower budget and just need to get started in having a more organized tool for scheduling, data, etc.

Verified User

Manager in Social Media (10,001+ employees)

Vetted Review

1 year of experience

Favorite social management platform

Rating: 8 out of 10

Incentivized

March 28, 2018

Use Cases and Deployment Scope

The marketing team uses Percolate as a way to organize our social media strategy across the various platforms that we post to. It has been extremely beneficial as well as time-saving in that we are able to post to multiple platforms at once all using the easy user interface.

Pros

User Experience
Social platform management
Content curation

Cons

Analytics reporting
Collaboration
Filtering

Likelihood to Recommend

Percolate is perfect for a social media manager or strategist that needs to effectively publish and curate content. Percolate may not be best suited for those that are looking for a robust amount of analytics in order to justify the use of certain platforms, etc.

Verified User

Contributor in Marketing (10,001+ employees)

Vetted Review

1 year of experience

Percolate makes it easy and organized

Rating: 10 out of 10

Incentivized

September 12, 2017

Use Cases and Deployment Scope

Percolate is being used by our marketing department to create marketing plans, share files, sync information, create a social content calendar, and manage social accounts. Right now we have about 7 people on our team using it. It helps us stay organized and it really helps us keep track of our marketing assets.

Pros

It has a great visual calendar.
Works well for team members of all different job types
Really understands the needs of a social publishing platform

Cons

The file management system is pretty good but there is always room for improvement. Searching for items can be tricky when you have a large library
Search in general could be better. I would love to search through social posts I made using the verbage in the post.
Sometimes making a simple post requires so many clicks.

Likelihood to Recommend

Percolate is great for a team that is constantly creating new marketing plans that need to be shared with lots of people. It is also very useful for a social media manager that likes to see all their content on a beautiful calendar. It is way more than you need if you are just looking for something to schedule social content with.

Verified User

Employee in Marketing (201-500 employees)

Vetted Review

1 year of experience

Percolate: Your BFF for Social Media Management

Rating: 8 out of 10

Incentivized

May 24, 2017

Use Cases and Deployment Scope

We use Percolate in the marketing department of my company for all social media planning and posting. It is only used by our department but we manage all the social profiles for the company. The insurance industry has a lot of red tape and we have to send all marketing materials for legal compliance approval so the approval workflow feature in Percolate allows us to create and schedule social posts and send them through an approval process right in the program.

Pros

Approval workflow feature is simple and easy to use.
The calendar feature is great because it allows us to see everything we have approved and ready to go for a particular week or month.
Creating and scheduling posts is simple and the interface is easy to use.

Cons

We have had a lot of trouble with the images previewing correctly when we are in the approval workflow. Even when they are sized down correctly, they take forever to load and we tested several browsers and had the same issues.
When we export our log of approved and published posts, there is no way to export the destination link that was included with the post. It exports the percolate permalink but that requires the user to go back into Percolate, wait for the preview to load and THEN you can click and see the destination page. It would be much more efficient to include the destination URL in the reports functionality.

Likelihood to Recommend

Percolate is great for managing your company social media profiles, posting updates and using a variety of workflows for approval when necessary. The calendar feature is great if you need to view longer date ranges at one time. If you are only managing 1-2 profiles and don't need any type of approval process, you could probably use HootSuite or another free software platform. But if you have many profiles to manage and post from and need approval workflows, Percolate is great.

Ashlee Taylor, MBA

Senior Marketing Analyst in Marketing at HCC Medical Insurance Services (51-200 employees)

Vetted Review

2 years of experience

View profile

Percolate for life

Rating: 10 out of 10

Incentivized

March 2, 2017

Use Cases and Deployment Scope

[It's] used for social media image sourcing, scheduling, and brief development. [It's] used by other departments within the organization for easier collaboration.

Pros

The best at sourcing stock for a wide variety of travel destinations.
Reliable scheduling for Facebook & Instagram.
Easy to update and share calendar items.

Cons

More Instagram integration.
More options for viewing asset information before adding to library.
Being able to edit.
Being able to edit briefs live with other users.

Likelihood to Recommend

Well Suited:

<ul><li>Social media sourcing and scheduling.</li><li>Sourcing no brand long form content. </li></ul>

Topher Cusumano

Head Writer, Classic Select Brands Social + Digital Team in Social Media at Marriott International (10,001+ employees)

Vetted Review

3 years of experience

View profile

A Comprehensive Solution to your Social Content Management Needs.

Rating: 9 out of 10

Incentivized

October 3, 2016

Use Cases and Deployment Scope

Percolate is a tool, and essentially the "hub", for our global social media marketing efforts. We currently utilize Percolate with our clients to resolve the following:

<ul><li>Global and local social content calendarizing</li><li>Access to image libraries that help subsidize costs and manage image rights</li><li>Global and local templating to create consistency across markets</li><li>Sharing social briefs across global markets</li><li>Providing management of releases with user generated content</li><li>Multiple user role management</li><li>Structured content approval across all stakeholders</li></ul>

Pros

Create social content from briefing all the way through to the approval process.
Social planner for managing topics and content streams across multiple channels.
Robust API and integrations.
Image library (with cost-free access/rights to stock photo libraries).
Frequent updates to the platform.
Built-in community management.

Cons

At times the platform can be buggy.
Analytics tool could be more robust.
Would be nice to have a stronger social listening component.

Likelihood to Recommend

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.

The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.

Olin Graczyk

Director of Digital Strategy in Marketing at Red Fuse Communications (501-1000 employees)

Vetted Review

2 years of experience

View profile

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Percolate: Your BFF for Social Media Management

Rating: 8 out of 10

Incentivized

May 24, 2017

Use Cases and Deployment Scope

Pros

Approval workflow feature is simple and easy to use.
The calendar feature is great because it allows us to see everything we have approved and ready to go for a particular week or month.
Creating and scheduling posts is simple and the interface is easy to use.

Cons

We have had a lot of trouble with the images previewing correctly when we are in the approval workflow. Even when they are sized down correctly, they take forever to load and we tested several browsers and had the same issues.
When we export our log of approved and published posts, there is no way to export the destination link that was included with the post. It exports the percolate permalink but that requires the user to go back into Percolate, wait for the preview to load and THEN you can click and see the destination page. It would be much more efficient to include the destination URL in the reports functionality.

Likelihood to Recommend

Ashlee Taylor, MBA

Senior Marketing Analyst in Marketing at HCC Medical Insurance Services (51-200 employees)

Vetted Review

2 years of experience

View profile