Tracking What Matters NPS Features and Customer Health with Pendo.io
Use Cases and Deployment Scope
Collect in-app NPS at key touchpoints and identify promoters/detractors and follow up.
Identify promoters/detractors and follow up. Prioritize roadmap based on actual usage data. Segment users by role, region, and product version and analyze their behavior. Push onboarding tips, release notes, and feature announcements. Get detailed usage of Daily active users and monthly active users.
Pros
- NPS Surveys
- Feature usage insights
- Identifying user behaviors using Replay feature
- Clearly segmenting users in a way we want it to be
- Identifying time spent on a feature/product to better understand what customers actually use
- Documentation, in-app guides and help section
Cons
- Better grid and charting capabilities
- Sort and filtering on grids to allow real time reporting directly on Pendo.io
- Inviting outside users to view the reports created or sharing of reports outside of the system
- Ability to add or remove fields from the Account Reports, directly from the Account Reports page
- Visualization of charts and box diagrams could be improved
- When creating user segment, it does not show the usernames nor does it provide an option to view the usernames
- Inability to mention which user to omit if the user is inactive. Once the user is registered, it is a user in Pendo.io
Return on Investment
- Time saving at its best. Saves a lot of time to overcome challenges of developing UI for guides and then wait for it to be published as per your sprint cycle / release cycle. It is immediate if we want it to be.
- Cutting cost: Indirectly by directly applying the changes on the product from day 1.
- Less error prone and reduces risk. Analytics is behind the code, although tech savvy people can still know what is being captured but at the same time the capabilities provided by Pendo.io to exclude a specific customer or exclude capturing customer data as it falls under GDPR compliance it at its best.
Usability
Alternatives Considered
Google Analytics
Other Software Used
Salesforce CMS, Azure DevOps Services



