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Pendo.io

Score9.4 out of 10

190 Reviews and Ratings

What is Pendo.io?

Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.

Tracking What Matters NPS Features and Customer Health with Pendo.io

Use Cases and Deployment Scope

Collect in-app NPS at key touchpoints and identify promoters/detractors and follow up.

Identify promoters/detractors and follow up. Prioritize roadmap based on actual usage data. Segment users by role, region, and product version and analyze their behavior. Push onboarding tips, release notes, and feature announcements. Get detailed usage of Daily active users and monthly active users.

Pros

  • NPS Surveys
  • Feature usage insights
  • Identifying user behaviors using Replay feature
  • Clearly segmenting users in a way we want it to be
  • Identifying time spent on a feature/product to better understand what customers actually use
  • Documentation, in-app guides and help section

Cons

  • Better grid and charting capabilities
  • Sort and filtering on grids to allow real time reporting directly on Pendo.io
  • Inviting outside users to view the reports created or sharing of reports outside of the system
  • Ability to add or remove fields from the Account Reports, directly from the Account Reports page
  • Visualization of charts and box diagrams could be improved
  • When creating user segment, it does not show the usernames nor does it provide an option to view the usernames
  • Inability to mention which user to omit if the user is inactive. Once the user is registered, it is a user in Pendo.io

Return on Investment

  • Time saving at its best. Saves a lot of time to overcome challenges of developing UI for guides and then wait for it to be published as per your sprint cycle / release cycle. It is immediate if we want it to be.
  • Cutting cost: Indirectly by directly applying the changes on the product from day 1.
  • Less error prone and reduces risk. Analytics is behind the code, although tech savvy people can still know what is being captured but at the same time the capabilities provided by Pendo.io to exclude a specific customer or exclude capturing customer data as it falls under GDPR compliance it at its best.

Usability

Alternatives Considered

Google Analytics

Other Software Used

Salesforce CMS, Azure DevOps Services

Pendo best tool in the Product Managers toolbox

Use Cases and Deployment Scope

Enables us to be product led, where we can rely on actual data rather than opinion. We use analytics, session replay, feedback and polls via Listen, as well as heatmaps, custom data reports and custom dashboards, resource center and guides. We are investing heavily in in-app guides for onboarding new users and educting esisting users.

Pros

  • Analytics - ability to rebuild new analytics back to the snippet install date
  • Guides & Resource Center - ability to create and deploy guides without the need ofr development.
  • Feedback, polls, surveys and NPS - quantative and qualative data is invaluable.

Cons

  • Listen - searchable dashboard for existing requests.
  • Guides - work on more than one guide at a time.
  • Dashboards - ability to choose location of widget to be added, i.e. top or bottom, not always default to top. then have to drag widgets to the bottom, which is a pain.

Return on Investment

  • Reducing development time with in-app guides and resource center, with product management being able to agilely create guides in real time, this could be as much as 1 full time developer in savings.
  • Reducing business time scoping "rock fetches" than are proven to be invaluable based on analytics, each time 1 single piece of analtical data saves around ~20 hours across multiple resources.
  • Increasing user satisfaction with in-app guides and resource center
  • Increasing usage of key features through targetted messaging, those key features either drive costs ou of our business or add value to customers business.

Usability

Alternatives Considered

Glassbox and Adobe Analytics

Other Software Used

Glassbox, Figma, Atlassian Confluence, Atlassian Jira

Pendo.io is a Must Have

Use Cases and Deployment Scope

I use Pendo.io from a Customer Success standpoint, partnering with the Product and Product Analytics teams at our organization across multiple products. In addition to building out user engagement opportunities and connecting customers to solutions and resources in-app, I also use it for advertising upcoming CS webinars that help them optimize their product adoption and get the most out of their investment.

Additionally, I've used Pendo.io to build a post pNPS workflow for both detractors and promoters, offering promoters the chance to complete product reviews on external sites; and offering detractors the chance to connect directly with leadership to share their feedback.

Pendo.io is also excellent for onboarding, identifying segmentation and developing user personas. I enjoy the ability to develop very targeted messaging to specific users, empowering them to solve as many of their product questions in-app and avoid interrupting their work.

Pros

  • In-App Guide Building
  • In-App Resource Portal (very customizable)
  • User Segmentation and journey building
  • Adoption and use case data

Cons

  • Socializing to product teams that there's a huge benefit to partnering with their Customer Success org to optimize its use

Return on Investment

  • Support ticket reduction by positioning guides where they're most needed (common stuck points, complex feature sets, etc.)
  • Measuring the impact of customer engagement webinars against their in-product behavior (i.e., our customers show that if they attend a webinar live, they're using relevant aspects of the product 2.5x more than non-attendees)
  • Increase in customer engagement across additional touch points (user Community; Customer Success webinars; etc.) by being able to tie those channels together in-app with Pendo.io

Usability

Other Software Used

Gainsight CS, Conversica

Pendo.io usage for global products

Use Cases and Deployment Scope

Pendo.io helps us with adoption problems, such gathering as usage metrics, adoption rates, boosting them with guides and other strategies. It also helps us collecting user satisfaction metrics, like NPS and pNPS. It also allowed us to have data on old, outdated features that needed replacement, allowing us to understand its usage, and helping to choose replacement tools or understanding the criteria to create new ones. We were able to do the decommission of a widely used feature in the application by tracking Pendo.io data, with the communications with our customers and successfully replacing the feature.

Pros

  • pNPS from setting it up to the results
  • Guides, for all the cases required
  • Keeping track of data for feature and page usage

Cons

  • Track events can't really create a "standard" output just like Pages and Features
  • Feature flags on Pendo.io could help us to better release things to users and accounts without having to use another tool.

Return on Investment

  • We were able to reduce risk on decommissioning outdated features pretty well.

Usability

Other Software Used

Azure DevOps Server

Pendo

Use Cases and Deployment Scope

I use Pendo to fully understand how users engage with my product. As a product manager, this helps me quickly see where my users are focused, what content is most relevant to them and what content they are not using or are unaware of. Following these user journeys and identifying volume of traffic then supports decision making, but applying engagement numbers to recommendations.

Pros

  • Clear, accessible and understandable usage summaries
  • Easy to implement NPS surveys, that support user follow up
  • Segmentation tools that can be used to hone in on specific user types, accounts or clients with particular behaviours

Cons

  • Assigning multiple Product Areas to a page/feature would help in building out multiple content groupings
  • Including Product Area as a means of building out segments would reduce the need to include multiple pages, which can be very time consuming
  • A wider range of widgets, especially around user lists, would be helpful

Return on Investment

  • Pendo has reduced the Product Manager team reliance on external teams to provide usage information, meaning that we can self-serve and therefore saving time for other teams and getting us to the data quicker.

Usability

Other Software Used

Jira Product Discovery, Miro, monday.com