Partnerize Review from a Publisher Point of View
Use Cases and Deployment Scope
I've utilised the Partnerize affiliate platform as a publisher while working at leading Australian media publishing firms, including Yahoo!, Are Media and News Corp. The platform is extremely accommodating to large publishing firms, as they are able to extract campaign performance data via an API feed, access valid coupon codes and communicate effectively with merchant partners. Partnerize hosts the campaigns of some of Australia's largest ecommerce brands, which is critical to health and growth of affiliate revenue streams for publishers. From my experience - and experience with alternative networks - Partnerize is a dependable and trusted affiliate tracking platform provider and their customer service is genuine & human.
Pros
- Performance reporting before and beyond the last click attribution model
- Genuine legends who work behind the scenes to keep the wheels turning and campaigns running smoothly
- API tools that work and can be depended upon to optimise in real time
Cons
- The reporting interface for publishers could be improved to be more user friendly.
- Contract term special conditions are difficult to find and sometimes not available so this area could be improved.
Return on Investment
- With Partnerize, we are able to access 4 out of our top 10 clients that deliver us 80% of our affiliate revenue stream. For this reason Partnerize are a key component to the partnership ecosystem.
Usability
Other Software Used
Impact, Awin, Rakuten Advertising
