Parse.ly Professional, Scientific, and Technical Services Reviews & Insights

Score7.8 out of 10

130 Reviews and Ratings

Community insights

TrustRadius Insights for Parse.ly are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Insightful Reporting Capabilities: Users have found Parse.ly's report generation feature valuable for easily comparing article performance trends over time, aiding in strategic decision-making. This functionality allows users to identify patterns and make informed content strategy adjustments based on historical data analysis. Visual Traffic Identification: The color-coded sources within Parse.ly enhance user experience by simplifying the identification of traffic origins to specific articles, improving navigation efficiency. By quickly recognizing the sources driving traffic to their content, users can tailor their strategies effectively. Immediate Performance Insights: The real-time analysis tool in Parse.ly is highly praised by users for providing instant feedback on content performance and audience engagement, empowering timely adjustments. This feature enables users to react promptly to changing trends and optimize their content strategy for better results.

Reviews

7 Reviews

Professional, Scientific, and Technical Services

Parse.ly: Unleashing the Power of Analytics for Your company

Rating: 9 out of 10

Incentivized

April 28, 2023

Use Cases and Deployment Scope

We use Parse.ly to help with content optimization and audience engagement. We use the Engaged Time Measurement feature to track user engagement on articles, ensuring that the metrics we collect are accurate and relevant. By understanding which content is resonating with our audience, we can optimize our content creation and distribution strategies.

Pros

Accurate engagement metrics
User-friendly interface
Seamless integration with other tools

Cons

Customization options in e.g. reporting
User management, it's sometimes difficult to control user access to specific metrics/dashboards
Could be better at tracking engagement on social media

Likelihood to Recommend

Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.

Verified User

Employee in Sales (Information Technology & Services company, 11-50 employees)

Vetted Review

2 years of experience

Parse.ly: The best content analytics platform I've used

Rating: 9 out of 10

Incentivized

June 30, 2021

Use Cases and Deployment Scope

Parse.ly is being used by the whole organization, specifically by our content teams. They use it to monitor traffic and see what is performing well, what is struggling, and what we should write more of.

Pros

Real time analytics
Shows multiple filters with ease
Easy to use

Cons

Author doesn't update along with an article.
Limit on the number of time periods that can show at once.
Deeper analytics can become confusing.

Likelihood to Recommend

For journalists and content creators wanting to see how their content is performing.
For anyone who needs to see their website's strengths.
It is less appropriate if you want extremely detailed insights into your articles.

Alex Hughes

Editor in Marketing at Future Publishing (Marketing & Advertising, 501-1000 employees)

Vetted Review

1 year of experience

Meaningful data that I can present to others - reliability at the push of a button

Rating: 10 out of 10

Incentivized

March 29, 2021

Use Cases and Deployment Scope

Parse.ly is being used across the whole organization. It is used on a weekly basis to track content performance and the bookmarklet tools is used regularly to check the performance of specific articles. It addresses the issues of content monitoring, and provides more data than Google Analytics in terms of engaged minutes and social media referrals with accuracy.

Pros

Easy to segment dashboards based on search terms and over periods of time.
The ability to click on particular features of the dashboard (eg referrals) to drill down to more data.
The bookmarklet tool is ideal for quick access to specific pieces.

Cons

Being able to download the graphs from the dashboard rather than just exporting raw data to a CSV file.
Being able to sort search results by date published.
Including LinkedIn stats as part of the main dashboard report.

Likelihood to Recommend

Parse.ly is particularly useful for content management reporting, particularly on specific segments or categories. The dashboards are clear and intuitive to use, and the ability to drill down to more information is fantastic. I also appreciate the way Parse.ly provides regular updates for users along with calls with account managers.

Verified User

Manager in Marketing (Public Relations & Communications company, 1-10 employees)

Vetted Review

1 year of experience

If you have a blog, get Parse.ly

Rating: 8 out of 10

Incentivized

December 22, 2020

Use Cases and Deployment Scope

We use Parse.ly to measure the performance of our blog. Parse.ly shows us top articles by a variety of metrics like read time and helps us see which posts are performing the best and which are rising stars.

Pros

Easy to use
Easy to implement
Great support
Highly visual
Get answers way faster than using Google Analytics

Cons

Would love conversion funnel tracking

Likelihood to Recommend

Parse.ly is designed for measuring the performance of your content, typically blog posts or other longer-form articles. It's much easier to use and set up than something like Google Analytics which has limited charts and takes a ton of configuration. The downside is it's mostly for blogs, we don't use it to track the performance of landing pages on our site.

Ben Harborne

Marketing Manager in Marketing at Hourly (Information Technology & Services, 11-50 employees)

Vetted Review

1 year of experience

A New User in a New Industry and I Love Parse.ly!

Rating: 9 out of 10

Incentivized

December 13, 2019

Use Cases and Deployment Scope

We use Parse.ly to track all of our articles on our websites. We mostly look at visitors and average visitors over a historical period to get benchmarks and compare them to each other. We look for growth stories and to see if articles about a certain event do better than the average article. Only a few people in our organization use Parse.ly, those on the research and analytics team.

Pros

User-friendly Interface
Good Reporting - easy to use!

Cons

I am new to the industry so I don't see any room for improvement yet!

Likelihood to Recommend

Parse.ly is great for collecting benchmarks of average performance done on your articles and then using that to compare to a specific set of articles. When we are trying to get a client to buy an ad with one of our articles about the Olympics, for example, we look at performance of Olympics articles and compare to our benchmark.

Verified User

Employee in Marketing (Market Research company, 1001-5000 employees)

Vetted Review

1 year of experience

Short but to the point!

Rating: 8 out of 10

Incentivized

November 20, 2019

Use Cases and Deployment Scope

We track how our site is performing. This could be on a daily, weekly, monthly basis. We also track where our traffic is coming in from. Typically, this is utilized by our Marketing and Editorial team. The data allows us to make analytical decisions on where to go from an Editorial, Product, and DTC Marketing perspective.

Pros

Very clean UX
Data works well
Site works extremely well

Cons

I'd like to be able to break out our data a little bit more.
I'd like to have new ways to categorize things.
We could have a better understanding of our current state.

Likelihood to Recommend

We have a content-driven site, and we're going to be scaling this in the near future. It would be great to have some type of functionality that would allow us to make decisions that would help with this. I'd also like to track things from a user level. Unsure if that's possible?

Jon Jacobino

Internet Marketing Manager in Marketing at Golf Digest (Marketing and Advertising, 11-50 employees)

Vetted Review

Awesome Analytics software that is simple and easy to use

Rating: 10 out of 10

Incentivized

December 3, 2018

Use Cases and Deployment Scope

We use Parse.ly to manage digital analytics for a publishing client in tandem with Google Analtytics. The platform is great in simplifying web analytics into content marketing engagement analytics that our clients can easily reference and review in their day-to-day workflow. It helps us to provide website data that is contextual for an editor or content marketer who only needs to quickly reference high-level performance metrics without having to get lost in the bells and whistles of Google Analytics settings.

Pros

Data visualization of high-level site performance metrics
Simple interface reduces the complexity and hurdle to understand digital analytics
Easy to view top-performing content and content categories

Cons

Daily histogram view not always the best view when looking at historical performance
Not the best platform to use when comparatively analyzing historical performance
I would love to see month over month or week over week performance vs only daily performance histogram chart

Likelihood to Recommend

Parse.ly is well suited for a media publisher or any other company that publishes content daily. I also think it's one of the best platforms out there for people who are not digital analytics savvy and only need to view high-level metrics that affect decision making and reporting within content marketing teams. It is less appropriate for businesses that have an analytics team or anyone that is skilled in digital analytics.

Nick Kretz

VP Growth, Head of SEO in Marketing at Xivic, Inc. (Marketing and Advertising, 51-200 employees)

Vetted Review

1 year of experience

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