TrustRadius Insights for PAR Punchh are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Varied Marketing Options: Many users have praised Punchh for its variety of options available in one platform, allowing them to send emails, track customers, and gain insights about customer behavior. This feature has made it convenient for multiple marketing channels to be managed in one place.
Integrated Loyalty Functionality: Several reviewers have mentioned that the loyalty functionality in Punchh is a significant improvement. They appreciate being able to house their loyalty program, email CRM, and mobile app all within one platform instead of using separate programs. This integration has eliminated the hassle and cost associated with managing these functions separately.
Bright User Interface Design: The use of bright colors in Punchh's user interface design has been well-received by many users. They appreciate how the most important information is prominently displayed. Additionally, users have highlighted Punchh's strength in reward tracking and fulfillment, stating that they haven't found any other platform that performs better in terms of customer loyalty.
We wanted a solution where we could communicate with our guests, but also provide value to them and we were using Fishbowl, which was a very outdated method. Once we updated our POS, we were then able to work with a company that could help us better understand our guests. I am the primary user of Punchh in our organization, however, we provide franchisees with access to the platform to see results at the restaurant level.
Pros
Create internal/operational efficiencies.
Improve customer relations/service.
Develops customer loyalty.
Cons
Look carefully into the integrations, find out exactly what is possible. We launched when we had Monkey Media as our online ordering tool, although it was integrated, we ended up having to move to Olo just because it was such a stronger integration.
I would re-think having Facebook as an option to allow registration and signup to our app. This was recommended by Punchh, but we ended up getting so many out of date email addresses in our system that were associated with the Facebook account.
One thing we wanted to launch with was a gift card integration, but due to Punchh not being PCI compliant, and due to other technological limitations, that's not something we've been able to bring into our loyalty app, which would be nice to have.
Likelihood to Recommend
We launched the program quickly and on schedule, Punchh has continued to evolve and enhance to adapt to our changing business needs, importantly developing integrations with other key partners —Olo, PAR Brink POS. I think it's ideal for a brand of our size with under 200 locations, perhaps for a chain of more than 2,000 locations, it could be worth considering building an in-house solution as a potential cost saving.
Punchh is our primary rewards system that we have connected to our restaurant app. It is also being used as our central CRM that houses all of our guest information for people that subscribe to our newsletter and are loyalty app users. It addresses the need to reward and track guest usage throughout the fast-food system we have built.
Pros
Reward-based App material. Punchh is great platform for reward tracking and fulfillment. I have not found one that does a better job at customer loyalty.
Cons
User Interface. The backend of Punchh is a mess. It will never take less than an hour to do even simple tasks. There is really a need for improvement with how things are laid out and navigation.
Reporting. The reporting backend of Punchh is weak. There is no dashboard past the home screen and you are left combing through CSV files on pretty much everything.
Likelihood to Recommend
The use of Punchh is best left to organizations that have a real need for loyalty tracking and consumer insights gained from loyalty programs. I would say that it would not make much sense to invest in this platform if you are business with less than 20 stores, it is too robust and too hard to learn.