Very Satisfied With Punchh, Would Highly Recommend Working With Them.
Use Cases and Deployment Scope
We wanted a solution where we could communicate with our guests, but also provide value to them and we were using Fishbowl, which was a very outdated method. Once we updated our POS, we were then able to work with a company that could help us better understand our guests. I am the primary user of Punchh in our organization, however, we provide franchisees with access to the platform to see results at the restaurant level.
Pros
- Create internal/operational efficiencies.
- Improve customer relations/service.
- Develops customer loyalty.
Cons
- Look carefully into the integrations, find out exactly what is possible. We launched when we had Monkey Media as our online ordering tool, although it was integrated, we ended up having to move to Olo just because it was such a stronger integration.
- I would re-think having Facebook as an option to allow registration and signup to our app. This was recommended by Punchh, but we ended up getting so many out of date email addresses in our system that were associated with the Facebook account.
- One thing we wanted to launch with was a gift card integration, but due to Punchh not being PCI compliant, and due to other technological limitations, that's not something we've been able to bring into our loyalty app, which would be nice to have.
Likelihood to Recommend
We launched the program quickly and on schedule, Punchh has continued to evolve and enhance to adapt to our changing business needs, importantly developing integrations with other key partners —Olo, PAR Brink POS. I think it's ideal for a brand of our size with under 200 locations, perhaps for a chain of more than 2,000 locations, it could be worth considering building an in-house solution as a potential cost saving.
