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Owler

Score9.5 out of 10

43 Reviews and Ratings

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What is Owler?

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Owler has to offer, as determined by TrustRadius' reviewers.
Based on 43 ratings of Owler's features
View all features

Top Performing Features

  • Append emails to records

    Allows users to selectively or automatically append email threads and attachments to leads/contact records.

    Category average: 7

  • Advanced search

    Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

    Category average: 8.2

  • Load time/data access

    Provides fast and consistent access to lists and leads.

    Category average: 8

Areas for Improvement

  • Company/business profiles

    Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.

    Category average: 8

  • Smart lists and recommendations

    Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.

    Category average: 7.4

  • Salesforce integration

    Integrates with the Salesforce.com CRM platform.

    Category average: 8

Reviews

What users are saying about Owler.
View all reviews

Owler - A very good System

Incentivized
Verified User
Director in Sales (1-10 employees employees)

Use Cases and Deployment Scope

Timely information for news, with daily updates if you like. And also easy access to other company information. You can easily click links to get corporate reports, public relations statements and the like. Also there are ratings on the executives and additional information that helps to paint a more complete picture of the organization.

Pros

  • Timely News
  • Snap Shot of the Organization
  • Links to pertinent information
  • Information on Key execuitives

Cons

  • Maybe a little more granularity
  • Maybe some AI capabilities to further filter information based on usage
  • More competitive information in a comparative format

Return on Investment

  • Overall it impact has been good as it's allowed me to segment more
  • Sometimes its difficult to find information
  • Overall it has been pretty helpful

Usability

Alternatives Considered

Apollo.io

Other Software Used

Miro, Apollo.io, Perplexity

Business Intelligent

Incentivized
Verified User
General Manager in Information Technology (501-1000 employees employees)

Use Cases and Deployment Scope

Owler is providing the organisation with latest insight to specific market segment & company that I had specifically indicated. It provide news and information to the market movement / company information and latest product launch. Information and details such as CEO rating, funding information and employees counts. This information are good for Start up and provide insight to their competitors

Pros

  • Product launch information
  • Company details
  • Market & Product movement/updates

Cons

  • Company reviews
  • Product reviews
  • More in-depth information as some update are very brief

Return on Investment

  • Short review
  • Up to date market insight
  • Own Company & competitors details

Alternatives Considered

PitchBook

Other Software Used

PitchBook

Owler - A Useful "Win-More" Prospecting Tool

Incentivized
Jonathan GarbinView profile
Director Of Ticket Sales and Corporate Partnership in Sales at Rugby ATL (1-10 employees employees)

Pros

  • Useful Daily Reports
  • Competitive Analysis
  • Prospecting

Cons

  • Making Custom Lists A Part Of The Plus Plan

Return on Investment

  • Allows me to better focus my resources on verticals and companies that have the best rate of return

Alternatives Considered

Lead411

Other Software Used

Lead411, HubSpot CRM

My views on owler

Incentivized
VIKAS TIWARI (L.I.O.N)View profile
Business Development Executive in Sales at Dash Technologies Inc (201-500 employees employees)

Pros

  • Gives revenue and headcount of the company
  • Gives an analysis of the competitors of a company
  • Provides latest news about the company that helps a lot in research

Cons

  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information

Return on Investment

  • It has actually great help in saving time and efforts
  • Relying solely on Owler is not advisable as it's a work in progress so would suggest investing for a particular time and assessing other tools in the market

Alternatives Considered

ZoomInfo, LinkedIn Sales Navigator, Crunchbase and D&B Hoovers

Other Software Used

ZoomInfo, D&B Hoovers, LinkedIn Sales Navigator

Fantastic tool to stay up to date on company and industry news!

Incentivized
Parker O'VeryView profile
Manager of Marketing Operations in Marketing at Impartner Software (51-200 employees employees)

Pros

  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!

Cons

  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.

Return on Investment

  • The alerts in my email inbox save a lot of time so I don't have to search the internet for the same information.

Alternatives Considered

Crunchbase, LinkedIn Sales Navigator, D&B Direct and DiscoverOrg

Other Software Used

LinkedIn Sales Navigator, Crunchbase