Owler Information Reviews & Insights

Score9.6 out of 10

43 Reviews and Ratings

Community insights

TrustRadius Insights for Owler are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Valuable Source of Information: Users have found Owler to be a valuable source of information, with several reviewers stating that it provides clear and concise data visualizations. Some users appreciate the well-organized information about competitors, which helps in conducting competitive analysis. Owler's customizable dashboard allows users to set alerts and track selected companies conveniently.

Useful Daily Reports: Reviewers have praised Owler's daily reports for providing useful insights on various aspects such as revenue, headcount, and industry-specific RSS feeds. The funding, merger, and acquisition alerts provided by Owler are often more timely than those from other platforms, making them particularly loved by users. These daily notifications help users stay updated with the latest news and changes happening within companies.

Free Access to Valuable Tools: One of the standout features mentioned by reviewers is that all the benefits offered by Owler are available for free. This makes it a valuable tool without any cost for both small and big companies alike. Users appreciate Owler's commitment to sending only one email per day without overwhelming their inbox. Additionally, they find Owler's simplicity, user-friendliness, and availability of many great features highly commendable.

Reviews

6 Reviews

Information

Owler Review

Rating: 6 out of 10

Incentivized

May 29, 2021

Use Cases and Deployment Scope

We use this to get some background information on competitors we hear about. It's not something we use on a daily basis but more as the need comes up

Pros

Gathers data
Clear information
Engaging information

Cons

It doesn't have all companies
Some info (like ours) is very updated
Some info it seems might be made up, like company value etc

Likelihood to Recommend

If you're looking to get alot of companies info at once it can be a good resource. But I wouldn't bet the farm on the info that they have

Verified User

Director in Sales (Telecommunications company, 11-50 employees)

Vetted Review

5 years of experience

Fantastic tool to stay up to date on company and industry news!

Rating: 9 out of 10

Incentivized

October 3, 2019

Use Cases and Deployment Scope

We use Owler on our Sales and Marketing teams to keep tabs on our named accounts and industry news. It is a great "dynamic" rss feed that doesn't require a great deal of manual work, and the manual work that it does require is pretty simple and light. Great to help us stay up to date on industry news and arms us with good background info for sales/marketing outreach.

Pros

Great industry info.
Really good industry- or company-specific rss feed.
Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
We get all these great benefits for free!

Cons

Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.

Likelihood to Recommend

Owler is great if you are wanting regular updates on specific companies or industries. You get funding/merger/acquisition updates, press release updates, competitor updates, and more. You can also use Owler to get company data for data enrichment. It is a fantastic tool to use to get a crash-course background on a company to arm you in your outreach and sales efforts. It also offers a fair amount of integrations.

Parker O'Very

Manager of Marketing Operations in Marketing at Impartner Software (Computer Software, 51-200 employees)

Vetted Review

1 year of experience

View profile

Owler - Crunchbase on steroids.

Rating: 9 out of 10

Incentivized

October 2, 2019

Use Cases and Deployment Scope

Owler is used by my sales team in order to add a level of personalisation that would take much longer if done manually.

My team has refined their own list of "best accounts" that they feel is a great fit for our company. They then simply add these companies to their Owler accounts and if something changes within the company, for example, a new project launched or new funding, the morning Owler email will alert them to this and allow them to personalise their outreach from there.

Pros

Streamlined - each SDR has around 25 companies that they want Owler to alert them about. The email each morning is short and to the point with nice abstracts of changes in the company making it quick and easy to find what you need.
If something changes in the company, Owler finds it - we have yet to find a compelling event within the company that Owler missed.
Doesn't spam - when they say one email a day they really mean it. No excess inbox messages.

Cons

The email they send out each day could be formatted a little nicer. The content is good, but it is "framed" in a box that doesn't nothing for the eyes!
There are optional questions added to the email that don't always make sense. e.g. comparing two companies that are very different and asking which you prefer. I understand why they would want this in there, but it needs to be refined a bit more.
More third party content would be good - quite often it is blog posts and changes on the companies careers page. This would be particularly useful for how people are perceiving a recent project launch.

Likelihood to Recommend

Owler is fantastic for any sales person looking to personalise emails and outreach on a weekly basis.

Best suited for any company that regularly posts to social media, their blog, or that creates "noise" in other influential circles that Owler can pick up.

Where it falls short is when companies aren't making noise. Not really Owler's fault, but if you want to find content and changes to a company that doesn't really post to social media or a blog you want have much to work with.

Fraser Murphy

Sales Team Leader in Sales at Workable (Computer Software, 201-500 employees)

Vetted Review

1 year of experience

Great sales account blueprinting tool

Rating: 8 out of 10

Incentivized

June 21, 2019

Use Cases and Deployment Scope

Owler is used as a blueprinting tool in the sales department to gather information about a company before a meeting. It's really useful for things like following news about a company, seeing if there have been any leadership changes,and finding out about recent funding. Also great for info on a company's primary competitors, revenue, etc.

Pros

Info for blueprinting new sales accounts
Helpful for tracking company news
Great source for info on company demographics, size, location, revenue, etc

Cons

More companies in the SMB arena
List of competitors could sometimes be stronger/ more relevant

Likelihood to Recommend

It's a wonderful tool for gathering information before a meeting, tracking a company you follow, and being tipped off as to when might be a good time to reach out. For example, it's great to learn about recent funding events that might make a company a great sales opportunity like funding or opening a new location/ launching a new product.

Verified User

Contributor in Sales (Computer Software company, 501-1000 employees)

Vetted Review

1 year of experience

Insights you need

Rating: 9 out of 10

Incentivized

May 24, 2019

Use Cases and Deployment Scope

I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's been an extremely useful tool to stay one step ahead of my prospects and competitors. It takes the work out of researching companies that I need to follow regularly.

Pros

Alerts users of company changes.
Sends daily snapshots to your email.
Auto-syncs with CRM.

Cons

Lots of notifications.

Likelihood to Recommend

Owler is useful for anyone in a sales position. If you need to keep updated with your prospective clients, current clients, or competition, this is a great tool. Owler provides users with information that can help make a successful outreach or connection. It's also helpful if you use a CRM.

Verified User

Professional in Sales (Computer Software company, 1-10 employees)

Vetted Review

1 year of experience

Free High Precision News Alerting and News/Social Media Viewer

Rating: 8 out of 10

October 16, 2014

Use Cases and Deployment Scope

Owler provides daily email alerts of companies I track as part of my consulting business. The system also provides an easy way of tracking broader information around companies including blogs, video posts, press releases, and three sales trigger categories (fundings, exec changes, and M&A). In early 2015, they rolled out special alerts for Funding, Exec Changes, and M&A events. They also just launched a set of 12 competitive comparison reports that are sent on a staggered basis quarterly (they were just announced these reports so they are not part of this review).

Pros

High Precision News Alerts
Social Media Viewing (Blogs & Video Uploads) and Filtering
Funding Data
Special Alerts for M&A, Executive Changes, and Funding Events

Cons

They should broaden the social media viewing to include Twitter and LinkedIn
Only offer three event triggers
Company profiles should be built out with more depth
Lack of executive data
Add alerting on a broader set of content categories particularly social media

Likelihood to Recommend

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.

The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)

While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.

A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.

Michael Levy

Principal at GZ Consulting (Information Services, 1-10 employees)

Vetted Review

1 year of experience

View profile

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