Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Cat avg: 8.9
Top Performing Features
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Cat avg: 9.3
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Cat avg: 8.1
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Cat avg: 8.5
Worst Performing Features
Competitive analytics
Provides a view on competitors' content performance and/or strategy for comparison.
Cat avg: 8.2
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Cat avg: 8.9
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Cat avg: 6.9
Outgrow Features from Reviews
Content Creation
Features related to the creation of content for marketing purposes.
8.0+4%
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Category average: 8.9
Approval workflows
Allows users to lay out and track, in some cases automatically, workflows for content approval.
Category average: 7.8
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Category average: 6.9
Content Publishing
Features related to the organization and distribution of marketing content.
9.0+6%
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 9.1
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Category average: 9.3
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Category average: 9
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 8.1
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 8.1
Content automation
Allows users to set up automated distribution, personalization and/or curation.
Category average: 7.8
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
8.8+4%
Audience profiling and targeting
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
Category average: 8
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Category average: 8.5
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 8.9
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Category average: 8.9
Competitive analytics
Provides a view on competitors' content performance and/or strategy for comparison.
Category average: 8.2
Outgrow Features from the Vendor
Content Creation
Vendor-reviewedIdeation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Approval workflows
Allows users to lay out and track, in some cases automatically, workflows for content approval.
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Content Publishing
Vendor-reviewedContent hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Content automation
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Vendor-reviewedAudience profiling and targeting
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Page-level engagement analytics
Analytics around audience engagement with individual pages of content, for a granular look at content performance.
Additional Features
Vendor-contributedInteractive Content Creation
Integrate Outgrow leads with marketing automation tools
Custom Design Templates
Premade Templates
Logic Jump, Fall-back Logic, Call API
First-party Data Management
PDF Builder and Downloads for Results Page
Advanced Formulas for Calculators