Client-tailored content
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
It's excellent because it has helped me provide my clients with educational, insightful articles without making me sacrifice more time than needed. Since I have such a small business, it's difficult to stretch my time to meet all the needs of the company. I get too focused on meeting clients' immediate needs and forget about long-term outreach and contact. OutboundEngine's content is engaging, thought-provoking, and relevant topics to both my business and my clients' fields with respect to my company's involvement. OutboundEngine has been terrific with making sure I stay in touch with people and that things like content emails and social media don't get swept under the rug by accident.
Pros
- Content is relevant to my clients' involvement with my business as well as my company itself. For example, articles about the importance of social media exposure would be relevant to both my business and my clients'.
- Social media posting automation, because I never have to think about planning posts or remembering to publish on an exact date.
- List making/keeping in touch with contacts so I don't leave anyone out or forget to follow up. It keeps me on my clients' minds and generates more business for me in turn.
Cons
- Lowered costs, since it's difficult to justify this service's prices as a small and relatively new company. Lowering the costs would help OutboundEngine expand the base of businesses that they are able to help.
Likelihood to Recommend
I think it's well suited for small businesses with a targeted client base. Small businesses have less time to dedicate to content, and a targeted client base would be easiest for one-size-fits-all content. It's also well-suited for people who are running a business on their own, because it helps them avoid having to hire another person and spend time and money on that. I think it's good for a business with a close client/company relationship, because the company is more invested in the clients' outcome and the clients are more interested in what the business is doing.
MD
Madeline Davis
Social Media Manager in Marketing at Self Employed (Online Media, 1-10 employees)
Vetted Review
1 year of experience