Oracle Marketing

Score7.1 out of 10

649 Reviews and Ratings

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Categories & Use Cases

Media

Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.

Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.

Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.

Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.

Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.

Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.

Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.

Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.

Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

1 / 10

WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.9
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.1

Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.7
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.5
Custom reports
Users can create custom reports.
Category average: 7.1

Glen Kimmel Leblanc View profile

Strategic Partnerships Development Manager in Research & Development at EPAM Systems (10,001+ employees employees)

Use Cases and Deployment Scope

Oracle Responsys allows us to solve different data collection problems, we can create personalized campaigns without much effort. In addition, Responsys gives us the possibility of creating large complex automations. We have configured our CRM to automatically add all the contacts. It is currently being used in different departments and I really like the tools it has with Eloqua.

Pros

We managed to efficiently automate campaigns with Responsys and its complex automations.
The configuration with our CRM is optimal.
We can solve our data collection problems.
It has very useful tools with Eloqua.

Cons

The interface leaves a lot to be desired and can be very complex.
Push messaging generates very annoying errors.
It generally has long charging times.

Usability

Savana Stella View profile

Business Manager and Technological Strategies in Information Technology at Texas Instruments (10,001+ employees employees)

Use Cases and Deployment Scope

We have solved inefficient campaign and program issues thanks to Oracle Eloqua. In addition, we have supported marketing activities and improved communication with our clients. We managed to connect Oracle Eloqua with Salesforce as CRM and we have become much more efficient. We are still working to improve our entire work environment, but we are on the right track.

Pros

You can connect to Oracle Eloqua with Salesforce as CRM.
I can support marketing activities.
Improve communication with all customers.

Cons

Toolbox functionality needs improvement.
Documentation is poor and detailed information is lacking.

Return on Investment

Very positive considering the results obtained with the integration with Salesforce as CRM.
Considering that marketing activities are positive I think ROI is positive.

Madison Sophia Bennett View profile

Automation specialist in Information Technology at technetics (10,001+ employees employees)

Use Cases and Deployment Scope

We have achieved all of our multi-channel marketing goals, managed to manage social media, successfully complete all campaigns, email automations, and everything related to marketing with the tremendous help of Oracle. There is a large number of functions in Oracle Eloqua that, I have not used yet, there are many functions that are sometimes not possible to execute them all, in general my experience with Oracle is very satisfactory. The entire marketing team works with Oracle products to handle large volumes of data and they always create reports to see the results and to know the benefits and failures. Oracle is vital to the business and our marketing aspirations. There are only three departments that have the responsibility of executing specific campaigns with Oracle, they work together in constant communication to achieve success.

Pros

Many functions in a single product help us to have a wide production and know what is the best marketing strategy.
Robust and precise automation with emails.
Reliable and robust management of social networks.
Personalization allows changes to marketing campaigns independently.

Cons

The wide variety of functions are a great advantage, but they can also cause a headache because it is very complex to execute them all.
My experience with Oracle is extensive and I have always achieved all my goals with their products and my opinion is very positive thanks to the fact that I consider there are no serious flaws.
I have not experienced any difficulties running the campaigns with Oracle and I think there are no negatives.

Return on Investment

All campaigns are individually evaluated by us using Oracle reports to keep track of project profit and loss.
All campaigns have reportedly achieved amazing results and met all of our expectations, even exceeding them and surprising us.
I can confidently say that ROI with Oracle is always high and profits are constantly increasing.

Sahil Singh View profile

Senior Marketing Operations Specialist in Marketing at MongoDB (1001-5000 employees employees)

Use Cases and Deployment Scope

I am using Oracle Eloqua as the marketing automation tool. It helps us automate our customer journeys, nurture them, assign lead scores and send the qualified leads to the sales team. We run all our product promotions, event promotions etc through Eloqua itself and it has been serving the purpose pretty good for us.

Pros

Lead Nurturing
Automation through Program Canvas
Lead Scoring
Integration with native apps
Custom Data Object Management

Cons

Real time based email triggers
Customer Support is very bad
Initial setup is quite complex

Return on Investment

It has increased our lead conversion rate by 10%

Alternatives Considered

Iterable

Other Software Used

Iterable

Karren Jason View profile

Marketing Specialist in Marketing at Ballymount Accounting & Management Services Ltd (11-50 employees employees)

Use Cases and Deployment Scope

Eloqua is being used in our company's sales and marketing

department as a partner helping in performing almost everything. It is helping

us out in processing and launching our campaigns and we can execute our

marketing-related plans .with it, we can set up something that is even complex

and its integration API abilities are undoubtedly amazing.

Pros

With its online behavior track feature, we can keep an eye on our customer’s behavior on our website.
Automated email responses make things less time-consuming and with automated responses, we don’t have to spend time responding to everyone.
Good in delivering outbound emails.

Cons

Expensive price range.
Reports are basic with precise information and very few details.
Everything else is going great so no other flaw to mention.

Return on Investment

Things have become less time taking and more efficient with their automation.
Campaigns are running successfully.
Marketing tool with all the tools we were in dire need of so it is totally a win-win situation for us.
The high price is something, that has a negative impact on our business.