TrustRadius Insights for OptinMonster are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
OptinMonster has been widely used by businesses and marketers to engage and convert website visitors into leads and online purchases. Users have reported good conversion rates and visually appealing pop-ups when using OptinMonster to promote deals and special offers. It is highly recommended for email marketing strategies, as it helps in collecting email addresses from readers and customers. The software allows users to create aesthetic opt-in forms strategically placed throughout their blogs, capturing a large number of leads and improving messaging about promos and GDPR. OptinMonster has also proven effective in capturing leads, increasing conversions on contact forms and throughout websites, and driving sales. With its user-friendly interface, even non-developers can easily create email opt-in forms, making it a valuable tool for businesses looking to grow their email lists. Additionally, OptinMonster offers various display settings and campaign types to ensure that pop-ups look on brand without being too intrusive. This flexibility, coupled with its integration capabilities with popular email marketing software platforms, has made it a go-to solution for companies seeking to increase conversion rates by collecting email addresses and staying in touch with leads. Its success in generating leads, driving sign-ups to email lists, and offering discounts to customers who are about to abandon their carts has made OptinMonster a trusted tool for businesses across industries. Digital marketing agencies also rely on OptinMonster to engage site visitors, capture leads, and grow email lists for their clients, benefiting both the agency and the clients themselves. By utilizing OptinMonster's lead generation features, businesses can develop and launch targeted campaigns without spending a lot of money. It helps drive traffic, collect email addresses, and increase conversions through pop-ups. With OptinMonster's quick prototyping capabilities and easy deployment of lead generation campaigns, users can save time without the need for design or coding skills. The software easily integrates with existing marketing automation and CRM tools, making it beginner-friendly. Additionally, OptinMonster is used to encourage attendance to live webinars and offers a wide selection of well-designed templates. It simplifies the process of creating beautiful forms, allowing businesses to generate more leads. With its ability to target pop-ups based on various display rules, OptinMonster has been proven effective in increasing conversions. Users appreciate its functionality and results, although some may find it a bit difficult to use due to the large number of options available. Overall, OptinMonster has earned a reputation for its effectiveness in capturing leads, boosting conversions, and improving overall marketing strategies.
As an agency, we use OptinMonster for our clients to generate leads. When so much website traffic is unidentifiable or lost, OptinMonster helps to convert those visitors into leads so we can re-market to them via email. To a lesser extent, OptinMonster can be used to quickly set up an alert message or call to action button to direct visitors to other important places on the website.
Pros
It is incredibly easy to set up a campaign. They have dozens of templates that already look great, based on different goals or types, such as downloading an eBook, purchasing a product, an alert message, etc. You really just need to brand it to your liking. Adjustments are easy, too, as everything is drag and drop.
The options for display rules are also incredible, too, especially if you use WordPress. Show campaigns on specific devices, pages, post types, or categories, and trigger campaigns based on exit intent, time on site, time on page, scroll depth, if they have or haven't seen it before, and many many more.
OptinMonster also does a great job of helping their community. Their support team is very responsive and helpful, you can get access to an inner circle Facebook group of other users to learn best practices and they have OptinMonster University to learn how to use the platform better and learn strategies for digital marketing in general.
Cons
Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
Likelihood to Recommend
OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
We use OptinMonster to help grow our email list and during every sale to target the right set of customers. It is exclusively used by our Marketing team, which is a bit more technical, but the drag-and-drop builder makes it easy enough for anyone to build campaigns if needed.
Pros
Lots of pre-designed campaigns to choose from that are fully customizable.
Customizable CSS for each campaign is built in.
Cons
There is no end date/time for campaigns to automatically turn them off.
Likelihood to Recommend
OptinMonster is perfect for small to medium sized businesses that need a solution for on-site marketing and email list growth. It integrates with every email marketing software I've ever heard of and more. The pre-designed campaigns and simple editor make it easy enough for a non-technical person to build powerful campaigns. More technical users can build campaigns from scratch to meet their needs.