What is Optimizely Feature Experimentation?
Optimizely Feature Experimentation combines experimentation and feature flagging into one platform with the addition of integrated, built for purpose collaboration tools. It is used to optimize user experiences across digital channels and make every release high quality by quickly and safely validating code and features with real users through the entire software development cycle.
Categories & Use Cases
Videos
Screenshots
Feature Flag Setup. Here users can run flexible A/B and multi-armed bandit tests, as well as: - Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with control over experiment types and delivery methods
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
| Supported Countries | All |
FAQs
What is Optimizely Feature Experimentation?
Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so marketers can release, experiment, and optimize with confidence in one platform.
What are Optimizely Feature Experimentation's top competitors?
VWO, AB Tasty, and LaunchDarkly are common alternatives for Optimizely Feature Experimentation.