We use this website to use as the CMS platform to manage our website real estate. We are migrating websites over from our internal old CMS system into Optimizely, which is part of a large web migration project, which is due to take place for another year, maybe year and a half, maybe so for quite a long time.
Pros
It enhances the contact experience for our users.
It also enables the content marketers and digital people that we work with, the ability to deliver better website experiences for our users.
Cons
I think Optimizely is great. I'm trying to think of one. I'm struggling. I can't think of one at the moment, I'll be honest with you.
Likelihood to Recommend
It enables us to manage our content of our websites a lot better. It enables content editors and our users better, more streamlined ways of working and provides more efficiency of scale.
VU
Verified User
Engineer in Engineering (Real Estate company, 10,001+ employees)
We use Optimizely Content Management as the Content Management System for a number of public-facing websites. It allows non-technical users to create and manage content and provides a robust system for software engineers to create reusable components and integrate with our other already existing APIs. We also use it as a headless CMS, allowing us to build single-page applications that get much of their content from the Optimizely Content Management CMS.
Pros
CMS 12+ User Interface is particularly nice
Out-of-the-box APIs for content searching, indexing, manipulating pages, etc.
Much of the CMS functionality is customizable and extendable by engineers
Sticks closely to .NET principles - easy to learn if you are a .NET engineer
Cons
Documentation of APIs - specifically, we had trouble configuring content search APIs and authentication. Something that looked simple enough but ended up being a headache. The information is technically there in the documentation, but it is not always coherent, and there are crucial gaps missing in the docs. You end up having to file a support ticket which DOES (in my experience) unblock you, but the problem is caused by incomplete information in the first place. The guesswork and assumptions that I have to make should be minimal.
The Optimizely Nuget package that we started on (at the time, it was the latest) had a seriously major bug on it that broke many APIs and features of the CMS. We had to use an older release until this was fixed. Not sure how it got through QA.
Likelihood to Recommend
Well suited if you need a powerful, easy to work with CMS and you are a .NET developer. Can do both traditional and headless.
Not recommended if you don't have money. This is a paid product.
