We utilize a Optimizely Content Management System (CMS) for our website content needs. Optimizely CMS has empowered us to create and publish customized content across multiple sites effortlessly. With its features, we can easily reuse our customizations across various platforms, streamlining our content management process.
Pros
Role based authoring
Approval Workflows
Integration with other search, CMP, DAM, etc that helps the site do more do better
Cons
Wish the new block customization could be less painful
Improved asset search
Likelihood to Recommend
I believe the most outstanding feature of Optimizely CMS is its user-centric design, combined with a forward-thinking approach that truly embraces the future of content management.
VU
Verified User
Team Lead in Information Technology (Music company, 1001-5000 employees)
We use the Optimizely Content Management System to create and publish content on our B2B and D2C websites. It allows us to develop robust pages and custom components so that we can achieve nearly anything we could ever desire.
Pros
Reuse of block to alleviate the need to create content from scratch every time
Search and navigation metrics
Cons
Asset search
Scheduling pages and components to unexpire
Built in metrics
Likelihood to Recommend
It allows us to be flexible in the types of content we want to create.
We just basically use it for marketing, coupled with dynamics marketing. So we don't have a problem, we're just using it because we're supporting it, we're a partner and then I'm just able to pick up on what's good about it so I can sell it better.
Pros
I think that it captures customer information, geo tracking. I think that the testing it does is really good because a lot of people want to test different markets and different price points. So those are things I really like.
Cons
I can't think of anything yet because I'm still so new to it.
Likelihood to Recommend
I think it's well-suited. Anybody I've spoken to has wanted information on A/B testing for different markets, for different types of clientele. That's where it seems to be the strongest.
VU
Verified User
Executive in Sales (Computer Software company, 201-500 employees)
We use it to build hyper-personalized content for our customers. One of our customers was struggling with reaching GenZ and was looking for highly personalized content for GenZ with a focus on user journeys.
Pros
Personalization
Experimentation
Content Marketing
Cons
Composability is good, but make it easier and more configurable
Likelihood to Recommend
If you need hyper-personalization at an affordable price - Optimizely Content Management System is the go-to option.
We use Optimizely Content Management System to render content on our 3 different websites. B2B, B2C , and Static website for donations. Optimizely Content Management System built along with Optimizely has given us the cutting edge technology to leverage personalization based on variety of user types. Now the users when coming to our site see what they need to see which enables them to convert better than before. We have seen a huge increase in our conversion rates since the implementation of optimizely CMS and Commerce. Optimizely Content Management System and/or Commerce can be easily integrated with many new innovative technologies in the market. Highly recommend this product to anyone who is looking for a more future proof technology to help grow their business.
Pros
Personalized Content
Able to integrate with most other innovative tools
Authoring workflows are great to review the contents are different level and approve before it goes live
The website is highly performant
Cons
Geographic visitor groups: It would be really nice to see if they could use another tool for this which does not use the space on our DXP hosting
Likelihood to Recommend
Optimizely Content Management System can pretty much be used for any business. It is a great platform that can add value to any business with its personalization reach features
Personalization: It enables businesses to deliver tailored content to different audience segments, improving user engagement and conversion rates. A/B Testing: Optimizely Content Management System allows for easy A/B testing of content and layouts, helping organizations identify what resonates best with their audience. Multichannel Publishing: It supports content distribution across various channels, such as web, mobile, and social media.Scalability: Optimizely Content Management System can scale to accommodate growing content needs and evolving digital strategies. Analytics: It provides insights into content performance, allowing organizations to make data-driven decisions.
Pros
Personalization
Multi channel publishing
Security
Cons
Deploying
Tinymce config
Likelihood to Recommend
Personalization: It enables businesses to deliver tailored content to different audience segments, improving user engagement and conversion rates.A/B Testing: Optimizely Content Management System allows for easy A/B testing of content and layouts, helping organizations identify what resonates best with their audience.Multichannel Publishing: It supports content distribution across various channels, such as web, mobile, and social media.Scalability: Optimizely Content Management System can scale to accommodate growing content needs and evolving digital strategies.Analytics: It provides insights into content performance, allowing organizations to make data-driven decisions.
VU
Verified User
Director in Information Technology (Internet company, 11-50 employees)
Optimizely Content Management System is great to easily apply changes, view how it will look without publishing those changes. Is also great to create multiple websites.
We implement Optimizely Content Management System for the whole spectrum of websites, from eCommerce to SPAs to internal to informational.
Pros
It adheres to Microsoft's best practices and stays up to date with recommendations.
It has an intuitive interface for content editors -- complex enough for nuanced use cases, but simple enough that it often doesn't require formal training.
Optimizely Find allows opens up the door to creative solutions for building highly dynamic and targeted websites.
Cons
Folders containing many blocks can cause significant performance issues.
Updating the underlying technology for Find could open up doors to more modern search solutions.
Likelihood to Recommend
It's difficult to pick just one or two cases, since Optimizely Content Management System has tools for building quite a wide variety of sites. Perhaps the most fundamental use case is a good place to start: Optimizely Content Management System works well for any website requiring multiple users to create content collaboratively. Most end-users would require barely any training for this type of site, and it's very easy to set up and maintain.
It's also well suited for eCommerce. The integration points provided by the CMS are far simpler than alternatives, yet provide the same level of customization and extension.
