We are recently moved from Ektron CMS to Optimizely Content Management System. We had some challeneges with content updatesm by marketing team and this has been addressed with going with headless CMS with optimizely
Pros
User Frriendly Interfaces
Advanced features for personalization
Multi Channel Content delivery
Digital Experience across all platforms
Cons
SEO Functionality
A/B Testing features
Integration with Marketing automation tools to streamline workflows
Likelihood to Recommend
Going headless CMS has improved us alot and also we are building eComm capabilities to the current CMS website which will take us to the goal as a company that we are looking forward in terms of our store fronts
Optimizely Content Management System provides us an easy to use user management system, page publishing interface and tools for content creators to update our site on a regular basis. It connects to Optimizely's Commerce system to integrate ecommerce and static page content into one platform. As a developer, we have full flexibility to create every customization that we require for our business.
Pros
Easy administration
Content Page creation
User Management
Cons
A view of current features missing from current code implementation
Alerts of critical errors
Metrics on server performance issues that can be improved
Likelihood to Recommend
Having code backend access, Optimizely Content Management System gives more control than strict Saas solutions like Bigcommerce/Shopify for ecommerce websites. There is enough documentation and examples of common use-cases to get started from an amateur or unfamiliar perspective. Optimizely Support is excellent and responds to complex issues quickly and professionally. Highly recommended.
VU
Verified User
Team Lead in Engineering (Building Materials company, 1001-5000 employees)
We're probably under utilizing Optimizely Content Management System right now. We're strictly using the CMS and that's about all. We're looking into updated features, and add-ons, though we've struggled in the past (mostly with the analytics module).
Pros
we're rarely down
updating content is relatively easy, but can be clunky at times
Cons
again, cms operation, however I'm looking forward to the spire update, as well as others I've learned about here
Likelihood to Recommend
I don't have a vast amount of experience with other systems, so I can't offer much on this
Episerver is widely used in our organization, and we are using it to provide services to b2b customers (large building companies) and b2c customers (bathrooms) and for internal users (sales material, product data).
Pros
Easy to use, low learning curve
Customization is easy
World class product
Cons
We will need developer to install nuggets :(.
In-river integrations were not as good as expected.
No marketing automation or user analytics included
Likelihood to Recommend
It would be nice if marketing automation would be included in the basic Episerver CMS. Now, it's a different license to buy. Licenses are quite expensive for small and medium-sized companies.
It is our main CMS system across the organization. We are currently moving all of our old websites to our new Episerver CMS platform.
Pros
User friendly
Customizable (with the help of developers from our partner agency)
Cons
We experience performance issues from time to time.
It can be a bit tricky sometimes to manage multiple languages (without anyone breaking anything), but that might be our implementation.
The translation function (Projects) could be improved.
Likelihood to Recommend
Episerver CMS is user friendly and our colleagues learn the system pretty fast. It's much easier to manage than the old system, and we see a big strength in having all of our market websites on this platform.
Episerver CMS is used across the whole organization but is mainly managed by my department - the communications department. Our entire website is run through Episerver, and each department is responsible for keeping their part of the website updated with current information, as far as making small edits (like text edits). Then the communications department oversees all of those changes and is in charge of making more involved updates (adding entirely new content, creating new pages, moving things around, etc).
Pros
Allows many different "users" with varying levels of editing access.
Easy to see what recent changes have been made and who made them.
Cons
The website, including the editing portion, seems to be down quite often - so that we cannot make changes - or it allows us to make changes but then doesn't properly save them.
Customer service and user support is lacking. We've reported problems to them, yet it never seems to get fixed.
Likelihood to Recommend
We have a lot (thousands) of technical documents on our website and we have very specific needs for them. We are a trade organization with varying levels of membership, and thus need to restrict certain content to specific user groups. Additionally, some of our content is free, some we charge for, and some have different prices for different groups. It gets very involved, but Episerver handles it well for the most part. So while the web content isn't displayed in the most aesthetically appealing of ways, it is at least there and only visible to those who should see it. So I'd say that it really just depends on your specific needs. If you're looking for something simple and won't have tons of content and PDFs and academic journals, etc. for different user groups, then another CMS will likely be better for you. If you do need specific functionality like what I've explained, then yes, Episerver could work well for you.
