TrustRadius Insights for Optimized Sales & Marketing are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Highly Qualified ORM Tool: Many users have found the ORM tool to be highly qualified and impressed with the quality of their services, making it a top choice for improving marketing and sales strategies.
Effective Customized Dashboards: Several reviewers have highlighted the effectiveness of the customized dashboards provided by ORM in answering their marketing questions and improving their social media strategies, demand generation, events, and complex analytics.
Excellent Customer Service: Users consistently praise ORM's customer service as the best feature when dealing with the company. The availability of the ORM team to answer questions and provide technical support is highly appreciated, especially in helping users understand technical sales and marketing details.
We integrated Optimized Sales & Marketing in our marketing channels two years ago to help us make informed decisions by analyzing data, predicting the outcomes and optimizing sales resource plans.
Pros
Enhance sales and marketing performance analysis.
Predict sales pipeline value.
Identify number of new opportunities to advance sales pipeline.
Cons
OSM plan that combine both sales and marketing analytics is extremely expensive although it’s worth the outcomes we get.
Likelihood to Recommend
Optimized Sales & Marketing suits sales and marketing performance analytics both for Sales and marketing reps. It enables us to improve ROI by making data-driven decisions in real-time.
As Optimized Sales & Marketing is a Cloud-based marketing application, we integrated this into our mailing system. We Automate our marketing mail which we generally send manually. With the help of this, we also organized some marketing campaigns and saw an increase in our sales number. Earlier for this job role, we use 3-4 manpower but now we have reduced that as well.
Pros
They doesn't charge any setup fee.
Easily integration process with our system.
Raising ticket for any query and the detailed support response.
Cons
Integrating their signup forms over any website is easy but on some CRM sites, it is difficult.
Likelihood to Recommend
When it comes to collect user's information such as their emails, name and phone number, this helped a lot.