Open Web Analytics is a mature software for self-hosted web analytics
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
I offer installation, updating, and maintenance services. I do offer training and coaching. Some of my customers create a lot of content and need the scripts rather often. Open Web Analytics is used for Javascript-based tracking, campaign tracking, E-Commerce tracking, conversion tracking, and action tracking. In all of the tracking, the page internal trackings beyond heat maps are of most interest to my users. The stable owner history is clearly an advantage in the marketing of the product. Focusses are on tracking event pipeline customizations for user groups, and event handler adoptions. Some customers use it for purposes the customization of their database schemes beyond roles and capabilities. It is a great deal to optimize configurations, and make appropriate use of API of the content creation tool chain, content management toolchains, and tracking toolchains like Google Analytics API. I customize filters hooks and event hooks a lot for my customers. This is the main advantage for conversion processes that Open Web Analytics offers. There of course several pattern that can be reused often. The integration for user experience and satisfaction research among extracted real user groups is very interesting and provides many advances for my customers. The similarity to Wordpress in the architecture of roles and competency profiles is another big advantage.
Pros
- High performance track and state-of-the-art analyze the human use of website pages and apps.
- Combines conventional Google Analytics-like-tracking with heatmap-like-tracking features.
- Offers JavaScript and PHP based APIs for web analytics page integration of versatile tracking features.
- Supports best practices established for content management frameworks based on WordPress or MediaWiki.
Cons
- Open Web Analytics can be available for integration for the broad mass in all PHP- and Javascript-based Content Management Frameworks.
- A shop for custom add-ons of the platform Open Web Analytics may be a big chance.
- Enhance in documentation, examples, best practices are a great chance to get more users active and a broader audience.
- Offer a closer integration to the leading tool Google Analytics in so many features and functions. Learn from Matomy for example.
Likelihood to Recommend
Open Web Analytics is an opportunity for those that like to have skeletons for the start of customized solutions. The package offers several best practices set of features and functions. The possibilities add up to higher performance API for example from Google Analytics. The vast of additional features are of higher value because the market does not have other solutions. There are solutions around Open Web Analytics for example in SAP Design Studio that integrate beyond Content Management systems and attached Shops Systems to Warehousing, Logistics, and Deliverment Management. The market situation are covering all that is possible and has demand. The universality is implemented at the user interface and therefore unmatched and even robust for new kinds of visualization interfaces or input device types. A draw is that against payment system remains a security gap and data security and data safety might be a topic for each customer and user.