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Omnisend

Score7.9 out of 10

31 Reviews and Ratings

What is Omnisend?

Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.

Media

an overview of landing pages, with Omnisend
an overview of email marketing, with Omnisend
a description of Omnisend's pre-built ecommerce workflows
an overview of Omnisend's customer support
an overview of Omnisend's customer support
an overview of Omnisend's reporting
Omnisend's conversion tools
a description of Omnisend's free plan

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Top Performing Features

  • Link Tracking

    This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

    Category average: 8.5

  • Image Validation

    This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

    Category average: 8.4

  • Inbox Display

    This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

    Category average: 8.3

Areas for Improvement

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.5

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 7.7

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 7.9

Great Platform Even Better Support

Use Cases and Deployment Scope

We use Omnisend mainly for our newsletter campaigns, and it plays a key role in how we communicate with our clients. It helps us reach them quickly and easily — whether we’re sharing special offers, product news, or updates from our team.

One of the biggest advantages is automation. Our abandoned cart flow is working really well and helps us recover potential sales without any extra effort from our side. It saves time, increases conversions, and gives our customers a smoother experience.

Overall, Omnisend helps us solve the challenge of staying connected with our audience in a structured and effective way. The platform is used by our marketing team on a weekly basis, and we’re constantly testing and improving our communication with tools like segmentation, A/B testing, and performance tracking.

Pros

  • easy to use
  • wondefull support team work
  • aesthetically pleasing design

Cons

  • module for OpenCart

Return on Investment

  • Amazing ROI in abandoned basked campaign

Usability

Alternatives Considered

MailerLite and Intuit Mailchimp

Excellent

Use Cases and Deployment Scope

I work as a freelance email marketing partner and have moved my clients from Klaviyo to Omnisend. The team is INCREDIBLY helpful, supportive, active and technically up to date. I've never experienced customer service as responsive as Omnisend's. Plus lots of content and webinars to improve your skills and become a better marketer. I highly recommend!

Pros

  • Customer Service
  • Learning Resources
  • Responsive

Return on Investment

  • They're the most affordable quality ESP out there

Usability

Alternatives Considered

Klaviyo, Brevo and Intuit Mailchimp

Other Software Used

Klaviyo, Intuit Mailchimp, Brevo

A Great Marketing Tool - Highly Recommend

Use Cases and Deployment Scope

Omnisend welcomed [...] with open arms. They have been so helpful, in particular [...] who responded so promptly with clear information to resolve some questions. Also, [...], one of their recommended experts has been superb. The email structure and editing is so much easier than other competitors we have tried. Overall, we are delighted with the progress we have made working with Omnisend.

Pros

  • Quick responsive assistance to queries.
  • Great recommended experts.
  • Ease of email editing for a humpty.

Cons

  • Limitation of the number of tags per segment could due with increasing significantly.
  • Make recently created tags easier to find.
  • When creating emails the font size shown is so much smaller than the actual size seen in the email making it difficult to read.

Return on Investment

  • We believe Omnisend has had a positive impact, but we would like to quantify it more with evidence.
  • Can you identify how many of the emails sent end up in spam?

Usability

Alternatives Considered

Intuit Mailchimp

Luca's Gift + Omnisend

Use Cases and Deployment Scope

Omnisend helps us do our Bulk emailing campaigns with ease. No delivery issues, no lag or any other technical problems. It is a powerful tool to grow our business. We also collect and publish product reviews using their app. Overall 100% recommended app! Thank you Omnisend team, you are a long-term business partner for Lucasgift!

Pros

  • Easy email campaign setup
  • Professional UI
  • SMS feature
  • Product Review feature

Cons

  • None

Usability

Alternatives Considered

Yotpo

Other Software Used

UpPromote Affiliate & Referral, Webkul eCommerce Marketplace Development, Searchanise

Great support when needed

Use Cases and Deployment Scope

Love the support service I get when I need it. Quick and relevant. Always kind and supportive. Also appreciate the reminders when I had to move forward on anothe task and was interrupted. Thank you Maria. You made my day ;)

Pros

  • Support

Return on Investment

  • I appreciate that the application « forces » the fact we keep up-to-date to technical aspects to make sure we remain compliant and efficient. I.E: spf1 text record

Usability