#1 most frequent
United States of America
44.2%10,371 installations of 23,485
What is Omnisend?
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
Categories & Use Cases
Media
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Screenshot of an overview of landing pages, with Omnisend
Top Performing Features
Link Tracking
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Category average: 8.5
Image Validation
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
Category average: 8.4
Inbox Display
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
Category average: 8.3
Areas for Improvement
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Who Buys & Uses Omnisend
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
8.8%2,065 installations of 23,485
#3 most frequent
Australia
4.8%1,131 installations of 23,485
Great Platform Even Better Support
Use Cases and Deployment Scope
We use Omnisend mainly for our newsletter campaigns, and it plays a key role in how we communicate with our clients. It helps us reach them quickly and easily — whether we’re sharing special offers, product news, or updates from our team.
One of the biggest advantages is automation. Our abandoned cart flow is working really well and helps us recover potential sales without any extra effort from our side. It saves time, increases conversions, and gives our customers a smoother experience.
Overall, Omnisend helps us solve the challenge of staying connected with our audience in a structured and effective way. The platform is used by our marketing team on a weekly basis, and we’re constantly testing and improving our communication with tools like segmentation, A/B testing, and performance tracking.
Pros
- easy to use
- wondefull support team work
- aesthetically pleasing design
Cons
- module for OpenCart
Return on Investment
- Amazing ROI in abandoned basked campaign
Usability
Alternatives Considered
MailerLite and Intuit Mailchimp
Excellent
Use Cases and Deployment Scope
I work as a freelance email marketing partner and have moved my clients from Klaviyo to Omnisend. The team is INCREDIBLY helpful, supportive, active and technically up to date. I've never experienced customer service as responsive as Omnisend's. Plus lots of content and webinars to improve your skills and become a better marketer. I highly recommend!
Pros
- Customer Service
- Learning Resources
- Responsive
Return on Investment
- They're the most affordable quality ESP out there
Usability
Alternatives Considered
Klaviyo, Brevo and Intuit Mailchimp
Other Software Used
Klaviyo, Intuit Mailchimp, Brevo
A Great Marketing Tool - Highly Recommend
Use Cases and Deployment Scope
Omnisend welcomed [...] with open arms. They have been so helpful, in particular [...] who responded so promptly with clear information to resolve some questions. Also, [...], one of their recommended experts has been superb. The email structure and editing is so much easier than other competitors we have tried. Overall, we are delighted with the progress we have made working with Omnisend.
Pros
- Quick responsive assistance to queries.
- Great recommended experts.
- Ease of email editing for a humpty.
Cons
- Limitation of the number of tags per segment could due with increasing significantly.
- Make recently created tags easier to find.
- When creating emails the font size shown is so much smaller than the actual size seen in the email making it difficult to read.
Return on Investment
- We believe Omnisend has had a positive impact, but we would like to quantify it more with evidence.
- Can you identify how many of the emails sent end up in spam?
Usability
Alternatives Considered
Intuit Mailchimp
I love u Omnisend!
Use Cases and Deployment Scope
Im small business and my web developer installed me Omnisend bcs she told me this is the best free version from the start. Later I needed to start to do some things by myself and I was so impressed! Omnisend is not in my native language so I was little bit afraid to learn something I dont know (email marketing) in app in English but everything goes so smooth. I was fighting in Wix with the pop up for weeks! In Omnisend it was only in about 10 minutes.
Their customer care is so quick like really 24/7. Also they are always very proactive to help me and im still on the free version only. Also they are really going for solution and acting immediately, not something like "thank you, we will send it to our technicians and let you know in 24-48 hours." Thank you and im not going anywhere im stick with u Omnisend! <3
Their customer care is so quick like really 24/7. Also they are always very proactive to help me and im still on the free version only. Also they are really going for solution and acting immediately, not something like "thank you, we will send it to our technicians and let you know in 24-48 hours." Thank you and im not going anywhere im stick with u Omnisend! <3
Pros
- Customer Care
- Free version for small business with 500 emails monthly
- Options - like pop ups etc.
Cons
- Im still on free version and everything goes so smoothly, no improvement needed now.
Return on Investment
- Now im using it just for welcome emails and order confirmation - i have very good open rate so its good
Usability
Other Software Used
Canva, ChatGPT
Luca's Gift + Omnisend
Use Cases and Deployment Scope
Omnisend helps us do our Bulk emailing campaigns with ease. No delivery issues, no lag or any other technical problems. It is a powerful tool to grow our business. We also collect and publish product reviews using their app. Overall 100% recommended app! Thank you Omnisend team, you are a long-term business partner for Lucasgift!
Pros
- Easy email campaign setup
- Professional UI
- SMS feature
- Product Review feature
Cons
- None
Usability
Alternatives Considered
Yotpo
Other Software Used
UpPromote Affiliate & Referral, Webkul eCommerce Marketplace Development, Searchanise
