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ObservePoint

Score10 out of 10

15 Reviews and Ratings

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What is ObservePoint?

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.

Categories & Use Cases

Reviews

What users are saying about ObservePoint.
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Useful tools for data validation and protection

Abhay RanjanView profile
Founder in Social Media at Digicite (1-10 employees employees)

Use Cases and Deployment Scope

ObservePoint helped in many ways like protecting our data, ensuring data quality, and optimizing customer experiences. The best part is their website audit. The insight of their website audit is very helpful for any website business. They solve huge problems of individual auditing of each page. They can audit 500 pages for free at a time.

Pros

  • Optimize customer experience
  • Data protection
  • Data Tracking
  • Website Audit

Cons

  • API Configuration
  • Easy Navigation
  • Data Loading Time

Most Important Features

  • Data insight report
  • Free website audit (up-to 500 pages)
  • Data Governance Overview

Return on Investment

  • Increased customers
  • Website optimization
  • Data analysis

Alternatives Considered

Impact (formerly Impact Radius)

Other Software Used

Google Tag Manager

Awesome product, and kudos to ObservePoint Team, for great work!!!

Incentivized
Yash Bhardwaj
Applications Engineer in Engineering at Rays Tek (1-10 employees employees)

Use Cases and Deployment Scope

ObservePoint scans my site automatically to QA our data collection. Individually auditing each page of our site or application for accurate data collection is nearly impossible and not an efficient use of resources and also sending me alerts for any irregularities, thus this product has been really very helpful. Looking forward to keeping using it.

Pros

  • It Validates the deployment and accuracy of analytics and marketing technologies and data.
  • Technology Governance feature ensures your data collection tools and processes are executing as planned.
  • Privacy Compliance feature performs automated audits to identify all the tech collecting data on our site and ensures compliance to digital standards and government regulations for customer data

Cons

  • The web audit feature can be made better, as the errors which it recognises, takes time
  • Jouneys feature can also be worked on, they need to allow us to configure items as per our requirement
  • The rules feature, only shows limited failures, I would appreciate if the developers can work on that too

Most Important Features

  • Audit feature is very crucial
  • rules is very important
  • Comparison Reports feature is very very useful and a good feature too

Return on Investment

  • Overall busniess has been really great, and i am quite happy with the team
  • there was one negative instance, when I was not able to get hold of their support team, which affected my work
  • Technology Governance has been very very great for me and my company, people if you're looking for it, go with ObservePoint

Great Audits for better implementations.

Incentivized
Tony DittmerView profile
Analytics Architect in Engineering at Disruptive Advertising (51-200 employees employees)

Use Cases and Deployment Scope

This helps us keep a pulse on our current implementation. It helps us gauge how things are set up and when there is an issue we can get to that to more accurately track the real actions on the site.

Pros

  • Analytics Audit
  • Tag Audit
  • Specific Variable Audits
  • Organized Output of the datasets for actionable next steps.

Cons

  • Some output could be better organized or given more ways to slice and dice the output.

Most Important Features

  • Audits

Return on Investment

  • This really helps quality control of our tracking.

Other Software Used

Adobe Analytics

Great tool for tag validation

Incentivized
Verified User
Engineer in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We're using ObservePoint in our organization primarily for tag validation on daily basis.

Pros

  • Validates the presence of relevant tags/pixels.
  • Validates the presence and correct value of variables.
  • Discovers bugs.

Cons

  • Ability to customize email report/alerts.
  • Minimizing appearance of 429 calls.

Most Important Features

  • Audits.
  • Journeys

Return on Investment

  • ObservePoint gives us a monitoring power over our multiple web properties.
  • Thanks to ObservePoint we were able to discover bugs.

Other Software Used

Tealium iQ Tag Management System, Google Analytics 360 (formerly Google Analytics Premium), Snowflake

ObservePoint Review

Incentivized
Verified User
Analyst (10,001+ employees employees)

Pros

  • Custom tagging is very important when you need specific tags tailored to your website needs.
  • The dashboards are great, user friendly and you can share them with coworkers easily.

Cons

  • Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
  • Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.

Return on Investment

  • Catching errors before they become bigger problems.
  • Saving the QA team time on checking implementation and testing.

Alternatives Considered

Crazy Egg

Other Software Used

Jira Software, Slack, Box