ObservePoint Information Reviews & Insights

Score10 out of 10

15 Reviews and Ratings

Community insights

TrustRadius Insights for ObservePoint are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive and Robust User Interface: Users have consistently praised ObservePoint for its intuitive and robust user interface. Multiple reviewers have mentioned that the interface is easy to navigate, making it simple for new engineers to learn the software quickly. The robustness of the UI also ensures a productive experience, allowing users to efficiently perform their tasks.

Comprehensive Tag Vendor List: Many reviewers appreciate the comprehensive list of tag vendors available in ObservePoint. This feature makes it easy for users to interrogate most any tagging implementation they come across. With a wide range of tag vendors covered, users can easily validate deployments and accuracy of analytics and marketing technologies.

Robust Standard Reporting: Reviewers have found the standard reporting within ObservePoint's user interface to be both robust and easy to consume. This feature allows users to quickly access important data insights without needing additional tools or complicated analysis. The straightforward presentation of information helps streamline decision-making processes.

ObservePoint Reviews

3 Reviews

InformationComputer Software2Internet1

Shows Potential but Terrible UI Makes it Difficult to get Good ROI

Rating: 2 out of 10

Incentivized

August 29, 2016

Use Cases and Deployment Scope

[I] recommended and implemented ObservePoint for a client to verify that the tags were working after site updates.

Pros

Covers a wide range of tags.
Can easily audit site to locate pages missing tags or have obvious tag issues.
Can create custom simulations for more detailed tag validation.

Cons

UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.

Likelihood to Recommend

It's hard to recommend the product until they fix all the glaring issues. Right now it just feels like still in beta testing stages.

Verified User

Team Lead in Information Technology (Computer Software company, 11-50 employees)

Vetted Review

1 year of experience

Puts web analytics team on front foot!

Rating: 9 out of 10

Incentivized

September 2, 2015

Use Cases and Deployment Scope

ObservePoint is being used for tag auditing, quality assurance and data integrity.

Pros

Tag discovery
Tag auditing
Testing and automated scanning of lower environments prior to release
Watching competitors

Cons

It can't scan past server side password boxes which is really problematic
Its capabilities for journey simulation are somewhat limited
It tends to over-report problems leaving you to manually create a laundry list for dev

Likelihood to Recommend

ObservePoint is well suited to tagging audits and keeping an eye on tags and providing an essential alerting mechanism should something break / snap during a development release. This happens all the time, often going unnoticed for many weeks, sometimes months. Since it is is impossible to step into a Bill and Ted time machine and go back and get your data, base collection should be monitored.

Barry Mann

Freelance Web Analytics, Insight and Optimisation in Information Technology at webanalytics.London (Internet, 1-10 employees)

Vetted Review

5 years of experience

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ObservePoint is a business critical solution for identifying actionable insight with web site tagging.

Rating: 10 out of 10

July 16, 2014

Use Cases and Deployment Scope

This is a partnered solution that we use to produce our Data Quality Assessment (powered by ObservePoint) Service Offering. We use ObservePoint to audit our customers' web sites then output the audit to a text file that we analyze to generate a Tag Audit Assessment document/deliverable.

Pros

The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
Standard reporting within the UI is robust and easy to consume.

Cons

I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
Auditing highly secure site content can be problematic depending on the method of authentication.

Likelihood to Recommend

ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.

Wayne Denman

Senior Technical Support Manager at WebTrends (Computer Software, 201-500 employees)

Vetted Review

3 years of experience

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