Ideal customer targeting
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
Cat avg: 7.7
Node.io (discontinued)
29 Reviews and Ratings
Top Performing Features
Load time/data access
Provides fast and consistent access to lists and leads.
Cat avg: 8
Company information
Information about companies/accounts is available and high quality.
Cat avg: 8.2
Smart lists and recommendations
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
Cat avg: 7.4
Worst Performing Features
Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Cat avg: 6.9
Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Cat avg: 8.2
List quality
Lists generated by the tool are typically high quality.
Cat avg: 7.4
Node.io (discontinued) Features from Reviews
Prospecting
Features related to generating leads and finding new contacts.
8.2+5%
Advanced search
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Category average: 8.2
Identification of new leads
Helps source leads at an acceptable rate, volume, and quality.
Category average: 7.7
List quality
Lists generated by the tool are typically high quality.
Category average: 7.4
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.8
Ideal customer targeting
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
Category average: 7.7
Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
9+15%
Contact information
Information about individual contacts is available and high quality.
Category average: 7.6
Company information
Information about companies/accounts is available and high quality.
Category average: 8.2
Industry information
Information about industries and markets is available and high quality.
Category average: 7.5
Data Augmentation & Lead Qualification
Features around contact data management and lead intelligence.
7.7+2%
Lead qualification process
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
Category average: 7.2
Smart lists and recommendations
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
Category average: 7.4
Salesforce integration
Integrates with the Salesforce.com CRM platform.
Category average: 8
Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Category average: 7.5
Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Category average: 6.9
Tags
Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.
Category average: 7.7
Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.2
Sales Intelligence Email Features
Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.
10+45%
Sales email templates
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
Category average: 6.9
Append emails to records
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Category average: 7