Nielsen Scarborough
What is Nielsen Scarborough?
Nielsen Scarborough’s consumer insights provide detailed information to help understand today’s evolving consumers, regardless of their market or industry. It captures local and national consumer insights across 2,000+ categories including leisure activities, shopping behaviors, purchasing patterns and media consumption. Conducting 330,000+ surveys a year throughout the U.S., Nielsen Scarborough helps advertisers and media companies to meet the needs of their customers and uncover new strategic possibilities.
- Automotive
- Banking & Finance
- Beverages
- Demographics
- Digital & Internet
- Grocery & Convenience
What’s in the survey?
- Healthcare
- Home Improvement
- Home Shopping
- Lifestyle
- Media
- Restaurant
When is data available?
- Retail
- Sports
- Telecom & Mobile
- Transportation
- Travel
- Voting
Categories & Use Cases
Technical Details
| Mobile Application | No |
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FAQs
What is Nielsen Scarborough?
Nielsen Scarborough’s consumer insights provide detailed information to help understand today’s evolving consumers, regardless of their market or industry. It captures local and national consumer insights across 2,000+ categories including leisure activities, shopping behaviors, purchasing patterns and media consumption. Conducting 330,000+ surveys a year throughout the U.S., Nielsen Scarborough helps advertisers and media companies to meet the needs of their customers and uncover new strategic possibilities.